Sponsorships are often amongst the most extensive, influential, and expensive brand building activities a company can undertake.
Traditional methods of measuring sponsorships, such as advertising equivalency, fail to adequately address key questions around brand building and value creation.
At Brand Finance, we take a broader view to understand sponsorships in the context of achieving brand and business objectives. We are able to develop understanding for both rights-holders and sponsors to better measure and effectively apply sponsorship as a tool to drive business performance.
We have experience researching and analysing sponsorships with some of the world’s top rights holders across all major sports, and with sponsors in a wide range of B2C and B2B industries. Our results have been used to drive value in sponsorship negotiations, improve return on investment, and communicate insights to the board.
Our sports sponsorship expertise is grounded in a strong understanding of the brands of rights-holders that sponsors engage with. For over 15 years we have been assessing the strength and value of sporting brands and professional leagues across a variety of sports, regions and countries.
