Brand Finance

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Past event.

Brand Finance Banking Forum: How Will Banks Survive?

Friday 9 February 2018, 08:45 - 14:00

Event overview.

Each year, Brand Finance puts hundreds of the world’s biggest bank brands to the test, evaluating which are the most powerful and most valuable. In an era of major disruption to the industry, the traditional banking model has changed.

The prevailing trends suggest fintechs and niche “challenger banks” are biting into traditional banks’ profits and luring their customers away with better quality service at lower prices. How will banks survive in this new financial reality? At the Brand Finance Banking Forum 2018, we will hear both from those who assess bank brands and those tasked with managing them.

Our key speakers will discuss:

  • The importance of trust and reputation
  • Building bank brands and their value
  • The role of the bank CMO
  • The future of banks 
  • The rise in technology in a digital age

Click here to book tickets +


Brian Caplen

Editor, The Banker

Alderman Peter Estlin

Senior Advisor for Barclays, City of London Corporation

Bill Gajda

Senior Vice President, Innovation and Strategic Partnerships, Visa Inc.

Nigel Gilbert

Chief Marketing Officer, TSB Bank Plc

David Haigh

Chief Executive, Brand Finance plc

Phil Mochan

Founder, Koine Finance Ltd

David Wheldon



08:45 - 09:30



Event Registration and Breakfast



The Lounge,

Brand Exchange


09:30 - 09:35 



Introduction and Welcome



David Haigh, CEO

Brand Finance


09:35 - 09:50



Presentation of Brand Finance Banking 500



Brian Caplen, Editor

The Banker


09:50 - 10:10



Keynote Speaker:

'Banks: Evolution or Extinction?'


Alderman Peter Estlin, Senior Advisor



10:10 - 10:30



Speaker Session:



David Wheldon, CMO,



10:30 - 10:50



Speaker Session:



Nigel Gilbert, CMO,

TSB Bank plc


10:50 - 11:20



Panel Session:

'The Importance of Trust and Reputation'


Moderated by Brian Caplen, Editor

The Banker


11:20 - 11:45



Coffee Break



The Lounge,

Brand Exchange


11:45 - 11:50



Introduction of session



Brian Caplen, Editor

The Banker


11:50 - 12:10



Speaker Session:



Bill Gajda, SVP Innovation and Strategic Partnerships,



12:10 - 12:30



Speaker Session:

'The Digital Chasm'


Phil Mochan, Founder and CEO,

Koine Finance


12:30 - 13:00



Panel Session:

'The Rise of Technology in the Digital Age'


Moderated by Brian Caplen, Editor

The Banker


13:30 - 14:30



Lunch and Networking



The Lounge,

Brand Exchange



Brand Exchange,
3 Birchin Lane,


Friday 9 February 2018
08:45 - 14:00

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T +44 (0)207 389 9400


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