Brand Finance

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Past event.

Brand Finance Banking Forum: How Will Banks Survive?

Friday 9 February 2018, 08:45 - 14:00


Event overview.

Each year, Brand Finance puts hundreds of the world’s biggest bank brands to the test, evaluating which are the most powerful and most valuable. In an era of major disruption to the industry, the traditional banking model has changed.

The prevailing trends suggest fintechs and niche “challenger banks” are biting into traditional banks’ profits and luring their customers away with better quality service at lower prices. How will banks survive in this new financial reality? At the Brand Finance Banking Forum 2018, we will hear both from those who assess bank brands and those tasked with managing them.

Our key speakers will discuss:

  • The importance of trust and reputation
  • Building bank brands and their value
  • The role of the bank CMO
  • The future of banks 
  • The rise in technology in a digital age

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Speakers.

Brian Caplen

Editor, The Banker

Alderman Peter Estlin

Senior Advisor for Barclays, City of London Corporation

Bill Gajda

Senior Vice President, Innovation and Strategic Partnerships, Visa Inc.

Nigel Gilbert

Chief Marketing Officer, TSB Bank Plc

David Haigh

Chief Executive, Brand Finance plc

Phil Mochan

Founder, Koine Finance Ltd

David Wheldon

CMO, RBS


Programme.

08:45 - 09:30

 

 

Event Registration and Breakfast

 

 

The Lounge,

Brand Exchange

 

09:30 - 09:35 

 

 

Introduction and Welcome

 

 

David Haigh, CEO

Brand Finance

 

09:35 - 09:50

 

 

Presentation of Brand Finance Banking 500

 

 

Brian Caplen, Editor

The Banker

 

09:50 - 10:10

 

 

Keynote Speaker:

'Banks: Evolution or Extinction?'

 

Alderman Peter Estlin, Senior Advisor

Barclays

 

10:10 - 10:30

 

 

Speaker Session:

 

 

David Wheldon, CMO,

RBS

 

10:30 - 10:50

 

 

Speaker Session:

 

 

Nigel Gilbert, CMO,

TSB Bank plc

 

10:50 - 11:20

 

 

Panel Session:

'The Importance of Trust and Reputation'

 

Moderated by Brian Caplen, Editor

The Banker

 

11:20 - 11:45

 

 

Coffee Break

 

 

The Lounge,

Brand Exchange

 

11:45 - 11:50

 

 

Introduction of session

 

 

Brian Caplen, Editor

The Banker

 

11:50 - 12:10

 

 

Speaker Session:

 

 

Bill Gajda, SVP Innovation and Strategic Partnerships,

Visa

 

12:10 - 12:30

 

 

Speaker Session:

'The Digital Chasm'

 

Phil Mochan, Founder and CEO,

Koine Finance

 

12:30 - 13:00

 

 

Panel Session:

'The Rise of Technology in the Digital Age'

 

Moderated by Brian Caplen, Editor

The Banker

 

13:30 - 14:30

 

 

Lunch and Networking

 

 

The Lounge,

Brand Exchange

 

Where.


Brand Exchange,
3 Birchin Lane,
EC3V 9BW


When.

Friday 9 February 2018
08:45 - 14:00

Get in touch

events@brandfinance.com
T +44 (0)207 389 9400


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