Brand Finance

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Upcoming event.

Brand Finance Global 500 2019 Launch at Davos: The Role of CEOs in Shaping Brands & Reputation

Tuesday 22 January 2019, 17:00 - 20:00

Event overview.

The 2019 iteration of the Brand Finance Global 500 report on the world's most valuable brands across all sectors and countries will be launched in partnership with Tata Consultancy Services at the World Economic Forum in Davos, Switzerland. The event will also feature a panel discussion of leading CEOs.

Joined by C-Suite executives from around the globe, we will present the results of our annual brand valuation study into the world's biggest brands and share perspectives on the role of chief executives and boards in shaping brands and reputation. Are CEOs doing enough to build brand resilience in order to safeguard stakeholder value? Should CEOs respond to brand activism when pressured to take ethical stances publicly in relation to societal challenges? And should companies take more urgent steps to value and report on their brands and reputations?

Please note that only those who are attending the World Economic Forum 2019 are able to attend this event. 

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David Haigh

Chief Executive, Brand Finance plc





17:00 - 17:30


Welcoming Reception

17:30 - 18:00

David Haigh

Official Launch Brand Finance Global 500 League Table

18:00 - 19:00

CEO Panel

"The Evolving Role of CEOs in Shaping Brands and Reputation"

19:00 - 19:15

David Haigh

Closing Remarks

19:15 - 20:30


Cocktail Reception and Light Buffet


The TCS Dome
Panorama Hotel
Promenade 80
7270 Davos


Tuesday 22 January 2019
17:00 - 20:00

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T +44 (0)207 389 9400


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