Friday 3 February 2017, 08:30 - 14:15
Brand architecture: the foundation of shareholder value
Brands are some of the most valuable assets that companies possess but the profound effect they exert on financial performance, shareholder value and market capitalization continues to be poorly understood in some quarters. Finding the most effective way to structure brand assets is fundamental to maximize the value that they generate. Therefore, this year’s Brand Finance Global Forum examines the link between brand architecture and shareholder value.
Join us to hear from the highest profile brand leaders and financial analysts about the fundamental link between marketing and finance.
Senior Equity Analyst, Morningstar
Chief Executive, Brand Finance plc
VP Brand Development & Marketing Management, Lego Group
Founder & Managing Director, Arete
Head of Branding & Communications Strategy, Merck
Editor, City A.M.
Head of Global Categories, GSK
|8:30 - 9:00||Registration & Breakfast|
|9:00 - 9:20||David Haigh, CEO, Brand Finance plc|
|9:20 - 9:40||Speaker from TCS|
|9:40 - 10:00||Philip Gorham, Senior Equity Analyst, Morningstar|
|10:00 - 10:20||Richard Kramer, Founder & Managing Director, Arete|
|10:20 - 10:40||Panel Session - Chaired by Christian May, Editor, City A.M.|
|10:40 - 11:10||Coffee Break|
|11:10 - 11:30||Axel Löber, Head of Corporate Branding & Strategic Communications Projects, Merck|
|11:30 - 11:50||Roger Scarlett Smith, Head of Global Categories, GSK Consumer Healthcare|
|11:50 - 12:10||Conny Kalcher, VP Marketing & Customer Experience|
|12:10 - 12:30||Panel Session|
|12:30 - 12:45||David Haigh, CEO, Brand Finance plc|
|12:45 - 14:15||Lunch & Networking|