Brand Finance

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Upcoming event.

Brand Finance Global Forum 2017

Friday 3 February 2017, 08:30 - 14:15

Event overview.

Brand architecture: the foundation of shareholder value

Brands are some of the most valuable assets that companies possess but the profound effect they exert on financial performance, shareholder value and market capitalization continues to be poorly understood in some quarters. Finding the most effective way to structure brand assets is fundamental to maximize the value that they generate. Therefore, this year’s Brand Finance Global Forum examines the link between brand architecture and shareholder value.

Join us to hear from the highest profile brand leaders and financial analysts about the fundamental link between marketing and finance.

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Philip Gorham

Senior Equity Analyst, Morningstar

David Haigh

Chief Executive, Brand Finance plc

Conny Kalcher

VP Brand Development & Marketing Management, Lego Group

Richard Kramer

Founder & Managing Director, Arete

Axel Löber

Head of Branding & Communications Strategy, Merck

Christian May

Editor, City A.M.

Roger Scarlett Smith

Head of Global Categories, GSK


  8:30 -  9:00 Registration & Breakfast
  9:00 -  9:20 David Haigh, CEO, Brand Finance plc
  9:20 -  9:40 Speaker from TCS
  9:40 - 10:00 Philip Gorham, Senior Equity Analyst, Morningstar
10:00 - 10:20 Richard Kramer, Founder & Managing Director, Arete
10:20 - 10:40 Panel Session - Chaired by Christian May, Editor, City A.M.
10:40 - 11:10 Coffee Break
11:10 - 11:30 Axel Löber, Head of Corporate Branding & Strategic Communications Projects, Merck
11:30 - 11:50 Roger Scarlett Smith, Head of Global Categories, GSK Consumer Healthcare
11:50 - 12:10 Conny Kalcher, VP Marketing & Customer Experience
12:10 - 12:30 Panel Session
12:30 - 12:45 David Haigh, CEO, Brand Finance plc
12:45 - 14:15 Lunch & Networking


Brand Exchange
3 Birchin Lane


Friday 3 February 2017
08:30 - 14:15

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