Tuesday 2 April 2019, 08:15 - 19:00
The 16th annual Brand Finance Global Forum will focus on Understanding the Value of Geographic Branding.
With an action-packed day-long event at the Royal Automobile Club in London, we will unwrap the issues which affect brands as they aim to leverage their geographic location for commercial success. A geographic branding can come in many forms, from well-known Protected Designation of Origin brands such as Parmigiano Reggiano and Champagne, to brands which evoke an immediate sense of national identity such as British Airways and Deutsche Bank, and even business clusters like the Silicon Valley tech ecosystem.
For brands, locality is always a consideration. What role should geographic identity play in brand development and growth? Will brands gain value commercially by association with a particular place or will this provide limitations? In times of economic and political uncertainty, will geographic indication continue to be favourable or detrimental to a brand’s success?
Join our experts and Brand Finance Global Forum 2019 guest speakers to explore how geographic branding can impact brand value, attract customers, and influence key stakeholders.
CEO, London & Partners
Director, Parma Ham Consortium
Chief Executive, Brand Finance plc
Senior Director, Department for Trademarks, Industrial Designs and Geographical Indications, Brands, World Intellectual Property Organisation (WIPO)
Senior Vice President, Marketing, CMO Council
Professor of Marketing, The Wharton School, University of Pennsylvania
Managing Director, oriGIn
Managing Director, Harrods
Programme To Be Announced Soon
The Royal Automobile Club
89 Pall Mall
Tuesday 2 April 2019
08:15 - 19:00
T +44 (0)207 389 9400