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Upcoming event.

Brand Finance Global Forum 2019: Understanding the Value of Geographic Branding

Tuesday 2 April 2019, 08:15 - 19:00

Event overview.

The 15th annual Brand Finance Global Forum will focus on Understanding the Value of Geographic Branding.

With an action-packed day-long event at the Royal Automobile Club in London, we will aim to unwrap the issues which affect brands as they aim to leverage their geographic location for commercial success. A geographic branding can come in many forms, from well-known Protected Designation of Origin brands such as Parmigiano Reggiano and Champagne, to brands which evoke an immediate sense of national identity such as British Airways and Deutsche Bank, and even business clusters like the Silicon Valley tech ecosystem.

For brands, locality is always a consideration. What role should geographic identity play in brand development and growth? Will brands gain value commercially by association with a particular place or will this provide limitations? In times of economic and political uncertainty, will geographic indication continue to be favourable or detrimental to a brand’s success?

The Brand Finance Global Forum 2019 will explore these topics, whilst helping brands to understand precisely how geographic branding can impact value, attract customers, and influence key stakeholders.

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The Royal Automobile Club
89 Pall Mall


Tuesday 2 April 2019
08:15 - 19:00

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