Brand Finance

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Alexander Todoran.

Managing Director, Brand Finance Sweden

Alexander is Managing Director of Venti Brand Consultancy based in Stockholm and is Brand Finance’s Representative in the Nordics.

Alexander has over 15 years’ experience in Brand Strategy, Brand Valuation and Brand Equity Research. He began his career as Chief Research Analyst for CFI Group Sweden. There he developed skills in cutting edge research techniques E.G. structural equation modelling. Following that, he served as the MD for a Brand Strategy Consultancy and also as MD for a Research Company for a couple of years.

Throughout his career Alexander has worked with major brands. He has primarily been focused on Mono brands in the Banking, Retail, Utility, Insurance and Travel industry. He has been conducting consultancy work for all top-tier brands across these industries both domestically and internationally. In conjunction with consultancy work, Alexander has written several books on brand valuation and brand strategy. He served 5 years at the Swedish committee and is a leading expert on the ISO 10 668 framework. He is also a well-known educator on brand valuation according to ISO 10 668 both in the academic and commercial scene.

Alexander has an impressive academic record. He holds a master degree in Financial Economics specialized in pricing of intangibles under asymmetric information. He also holds a master degree in Statistics specializing in Multivariate Data Analysis, as well as a diploma in marketing management from IHM Business school. He has been awarded several scholarships for outstanding academic merits.

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