Brand Finance

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Bryn Anderson.

Chief Operating Officer, Brand Finance

Bryn has been employed by Brand Finance for over 10 years, and is now Chief Operating Officer and Director on Nation and Regional Branding initiatives.

Bryn graduated from Massey University in Auckland with a Bachelors of Business, and became a ICAEW Chartered Accountant (ACA) ICAEW through Brand Finance. Prior to working for Brand Finance, Bryn spent three years as a Financial Analyst with a Corporate in the retail industry, reporting directly to the Financial Controller. 

Whilst at Brand Finance, Bryn has led strategic valuation assignments globally, advising on a wide range of branding issues including: positioning, architecture, portfolio analysis, brand extension, budget allocation, dashboards, return on investment analysis and licensing and M&A

Bryn has worked on valuations for IFRS 3 compliance, tax planning, expert witness, value-based marketing and securitisation purposes.

He also directs Brand Finance’s research into global intangible asset values on global stock market indices (Global Intangible Finance Tracker, GIFT)

T: +44 207 389 9400

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