This article was originally published in the Brand Finance China 500 2026.
JINGDONG Logistics continues to strengthen its position as one of China’s leading technology-driven supply chain solutions provider, pairing operational scale with a clear strategic vision. Anchored in its mission to drive efficient global circulation and more sustainable development through technology, the brand is evolving beyond logistics into a critical enabler of commerce, building trust through reliability, integration, and increasingly intelligent infrastructure. In the Brand Finance China 500 2026 report, JINGDONG Logistics ranks 72nd with a brand value of USD4.9 billion, representing a strong year-on-year increase of 20%. This performance underscores the brand’s growing influence in an increasingly competitive market, supported by disciplined execution across both brand building and business development.
Globalisation has been a key driver behind JINGDONG Logistics’ brand value uplift. Its overseas warehouse network now spans 25 countries and regions worldwide. Through the deployment of advanced automation technologies, upgraded inventory management systems, and optimised operational processes, JINGDONG Logistics delivers high-quality, integrated supply chain services to global clients. In 2025, the company launched its JoyExpress international delivery service across key European markets including the UK, Germany, the Netherlands, and France, as well as in Saudi Arabia in the Middle East. By strengthening end-to-end capabilities across cross-border transportation, customs clearance, and last-mile delivery, JINGDONG Logistics has significantly enhanced both its brand awareness and reputation in international markets.
Technology innovation remains central to JINGDONG Logistics’ end-to-end supply chain optimisation. The company continues to deepen integration across software, hardware, and system-level solutions, building a more cohesive and intelligent logistics ecosystem. Proprietary technologies such as the “JINGDONG Logistics Super Brain” and the “Wolf Series” intelligent hardware enhance efficiency and reduce costs across the logistics value chain, while also enabling enterprise clients to accelerate their own supply chain transformation These capabilities now extend across the full logistics cycle, from parks and warehousing to sorting, transportation, and last-mile delivery. With its self-developed warehouse automation solutions maintaining a leading industry position, JINGDONG Logistics is translating technological investment into both operational advantage and sustained brand strength.
Beyond commercial success, JINGDONG Logistics actively fulfils its commitment to being a responsible supply chain. Deeply rooted in the real economy, the brand plays a critical role in supporting employment opportunities, safeguarding supply stability, and generating broader social value. As the only logistics player in its sector within the Chinese industry to operate a fully direct employment model, JINGDONG Logistics ensures full labour contract coverage, full social insurance and housing fund contributions, and comprehensive employee benefits. This approach strengthens its employer brand while fostering a more stable and accountable workforce, reinforcing both service reliability and long-term organisational resilience.
In terms of sustainability, JINGDONG Logistics upgraded its “FAST” sustainability strategy in July 2025, sharpening its focus on using technology to enable supply chain collaboration, improve resource efficiency, manage carbon emissions, and co-create environmental value. The company has also established a comprehensive sustainable operations system spanning warehousing, transportation, packaging, and technology integration, while contributing practical case studies to international green logistics standards, demonstrating its leadership in driving the industry’s green transition.
Looking ahead, JINGDONG Logistics will continue to pursue its core strategy of experience-driven, technology-led, and efficiency-focused growth. Building on its strengths as a new-type real economy enterprise and its long-term investment in digital and intelligent capabilities, the company is well-positioned to further enable the real economy, sustain long-term value creation, and drive continued brand value growth.
