Maximising the financial value of intangible assets through innovation
The global economy increasingly relies on intangible assets such as software, relationships, brands and knowledge. However, these assets are neither valued, reported nor sufficiently supported. Investment in intangibles drives both innovation and economic growth. But a lack of understanding on their value causes challenges for external investor appraisal of performance, and for management in effectively allocating funds to maximise return on assets and growth.
Brand Finance has long advocated for more discussion, disclosure, and development of intangible asset value to assist both management and the users of financial statements. We invite you to join us for the launch of the Brand Finance Annual Forum series, hosted in association with Tata Consultancy Services, at the London Stock Exchange as we discuss the latest developments in Intangible Asset research and reporting. During the event, we will reveal the latest results from the Brand Finance Global Intangible Finance Tracker (GIFT™) report on estimated global intangible asset value.
We will be joined by high-profile speakers who will provide insights into the future direction of travel for intangible asset investment, measurement, and reporting.
Click below to register to attend the free event and keep updated with the event programme via our website.
London Stock Exchange,
10 Paternoster Square,
London,
EC4M 7LS
United Kingdom
LSEG is one of the world’s leading providers of financial markets infrastructure and delivers financial data, analytics, news and index products to more than 40,000 customers in 190 countries.
It helps organisations fund innovation, manage risk and create jobs by partnering with customers at every point in the trade lifecycle: from informing their pre-trade decisions and executing trades to raising capital, clearing and optimisation.
Backed by more than three centuries of experience, innovative technologies and a team of 23,000 people in 70 countries, the London Stock Exchange drives financial stability, empowering economies and enabling you to grow sustainably.
David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.
David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.
David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.
David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).
Annie is a qualified management accountant and has worked on Brand and Business valuation projects serving global clients, including Barclays and Shell. She is experienced across of variety of services including brand licensing, research analytics, rebrand uplift and balance sheet valuation. Annie heads up various studies at Brand Finance, including the annual Global Intangible Finance Tracker (GIFT™) and the Brand Guardianship Index. In addition, Annie has conducted research and analysis for the Brand Finance brand rankings, specialising in Banking, Retail and Oil & Gas sectors. Annie has served clients worldwide, with a particular focus on the USA and the Middle East. Annie joined Brand Finance as an Analyst in August 2017 after graduating from The University of Edinburgh with a Masters degree in Philosophy and Economics. She has since completed her CIMA professional qualification.
LSEG is one of the world’s leading providers of financial markets infrastructure and delivers financial data, analytics, news and index products to more than 40,000 customers in 190 countries.
It helps organisations fund innovation, manage risk and create jobs by partnering with customers at every point in the trade lifecycle: from informing their pre-trade decisions and executing trades to raising capital, clearing and optimisation.
Backed by more than three centuries of experience, innovative technologies and a team of 23,000 people in 70 countries, the London Stock Exchange drives financial stability, empowering economies and enabling you to grow sustainably.