Brand Finance Global Forum 2020 - The Value of Design to Businesses

For the first time, in response to the governmental restrictions regarding social distancing to help combat COVID-19, Brand Finance will host the Global Forum online. Featuring a programme of high-profile speakers and engaging topics, we expect to replicate the success of previous Forums, with stimulating discussions and thought-provoking insights. In a series of live webinars, we will unwrap the issues which affect brands as they aim to leverage design for commercial success. ­­

The 17th annual Brand Finance Global Forum, sponsored by Tata Consultancy Services, will focus on Understanding the Value of Design.

Design is one of the primary elements of brand identity. Given that the interpretation of a design depends on an individual’s perceptions of the brand, it is important for brands to make effective use of visual tools to strategically position themselves with stakeholders.

However, design is not solely about aesthetics and brand positioning; it is also key to how a product works and how it can be useful to the customer. In an evolving marketplace and during these particularly challenging times of COVID 19, for a brand to stay consistent, yet at the same time current and competitive, it must remain in touch with the relevance of its design to stakeholders, both in terms of perception and practicality.

The online conference will consist of three one-hour-long webinars on Thursdays in October, November, and December at 2pm, featuring guest speaker presentations and interactive Q&A discussions.

This webinar will focus on The Value of Design to Businesses.

Design within a business is an important factor for all stakeholders, and provides the foundations for how a strong brand is built. A business model needs to take into full consideration not only the aesthetic and practical design of their product or service, but also its brand image among customers, how the business operates internally, and the reputation it has within the general public.

With increasing competition and the business environment constantly changing, particularly in recent months, organisations can face unprecedented challenges. This webinar will explore how businesses can leverage design successfully to adapt and respond to disruptive market events.

Click to register your attendance at the webinars, or for more information email [email protected].

Global Forum 2020 Programme:

Click the links below to join our other webinars in the series:

15th October 2020 - The Value of Design to Society

5th November 2020- The Value of Design to Customers

When
10 December 2020, 14:00–15:00
Where
Book now
In Association With
Tata Consultancy Services
Tata Consultancy Services (TCS) is a global leader in IT services, digital and business solutions that partners with its clients to simplify, strengthen and transform their businesses. We ensure the highest levels of certainty and satisfaction through a deep-set commitment to our clients, comprehensive industry expertise and a global network of innovation and delivery centers.
Tata Consultancy Services Website
Foreign Press Association

The FPA is a not-for-profit Friendly Society. As a member of the UK Press Card Authority, it provides official journalistic accreditation to more than 1,800 international correspondents every year. All media are represented: from print and news agencies to broadcast and digital. Freelancers are welcome in all categories. ​

The FPA is the only association that can provide foreign journalist with access to Parliament. Throughout the year, the FPA holds a wide-ranging programme of briefings, facilitating access to Government Ministers, Whitehall, the City's financial district and Royal events. We also organise book presentations, Brexit briefings, events with key politicians etc.

Foreign Press Association Website
Museum of Brands

The Museum of Brands in London examines the history of consumer culture from Victorian times to the present day.

Museum of Brands Website
World Trademark Review
World Trademark Review Website

Speakers

Richard Haigh
Richard Haigh
Managing Director
Brand Finance Plc

Richard is the Managing Director at Brand Finance. He has lectured at universities and business schools, including London Business School, on topics surrounding brand valuation and management.
From his expertise with global clients in various sectors including banking, telecoms, airlines, sport, media, food and more, Richard has been able to advise our clients about their Brand Hierarchy, and has devised and recommended methods for them to improve their Brand Architecture, Portfolio Management, and Brand Positioning.
Richard also has a BA in Mathematics from the University of Oxford, qualified as a Chartered Accountant (ACA) and became a member of the Chartered Institute of Marketing with Brand Finance.

View Profile
Deborah Dawton
Deborah Dawton
Chief Executive
Design Business Association
Open in new window
Avatar

Name

Job Title
Description
Link

Name

Description
Link
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram