At the Brand Finance Oil & Gas Workshop 2019, the first workshop focusing on this sector, we will present the results of our annual brand valuation study into the world’s biggest oil and gas brands and share perspectives on the fourth industrial revolution and how it affects brand value.
In a time where 280 characters are enough to send the oil price spiralling, the need to remain stable in the Oil & Gas market is tantamount. Conversely, digital disruption is integral to the future evolution of the Oil & Gas industry. Oil majors are diversifying operations into renewable energy technology, but continued demand for petroleum means the implications of Industry 4.0 will be even wider-reaching within existing operations, with some predicting fully autonomous drilling, autonomous inspection of pipelines, and rigless plugging of wells by 2025. Global Oil & Gas brands need to deliver stability on the one hand, and innovation necessary for future success on the other. Can the global oil majors balance the scales to do both?
|13:30 - 14:00||Registration and Refreshments in The Committee Room|
14:00 - 14:05
Welcome and Opening Remarks
David Haigh, CEO, Brand Finance plc
14:05 - 14:15
Launch of the Oil & Gas 50 Ranking
Savio D'Souza, Director, Brand Finance
14:15 - 14:30
'Oil and Gas 4.0: Meeting the Energy Demands of the Fourth Industrial Age
Through Innovative, Technology-driven, Value-add Partnerships'
Omar Zaafrani, SVP, Group Communications, Abu Dhabi National Oil Company (ADNOC)
14:30 - 14:45
'Brand Building in the 4th Industrial Revolution'
Rahul Malhotra, Head of Brand Strategy and Stewardship, Shell
14:45 - 15:00
'Customer Experience & Digital Strategy – Chevron Lubricants'
James Welchman, Marketing Manager, EMEA, Chevron
15:00 - 15:45
Moderated by Adam Newall, Managing Director, VI360
|15:45 - 16:30||Networking and Coffee|
The Committee Room The Royal Automobile Club 89 Pall Mall London SW1Y 5HS
David is the CEO and founder of Brand Finance plc. David qualified as a Chartered Accountant with Price Waterhouse in London. He worked in international financial management then moved into the marketing services sector, firstly as the Financial Director of The Creative Business and then as Financial Director of WCRS & Partners. He left to set up a financial marketing consultancy, which was later acquired by Publicis, the pan European marketing services group, where he worked as a director for five years.
David moved to Interbrand as Director of Brand Valuation in its London-based global brand valuation practice, leaving in 1996 to launch Brand Finance. David has represented the British Standards institute on the International Standards Committee working party on the standardisation of brand valuation methods and practices, whose draft standard (ISO 10668) was published in November 2010.
David has written many articles for the marketing and financial press on branded businesses and brand valuation and is the author of numerous publications. He also lectures on the subject of branded business, brand and intangible asset valuation at many of the leading business schools around the world.
James Welchman is Manager Marketing EMEA for Chevron Lubricants, a position he has held since 2011. In his role he is responsible for the strategic growth agenda for the region. Specifically this means the marketing strategy, channel development, offer creation and execution, communication and digitalization / automation. Previously, James has held leadership roles in Sales & Marketing in North America, Europe, Africa, Middle East, with long-term assignments in USA, South Africa and UK. James began his 25+ career in retail fuels territory management.
A Chartered Marketer with the Chartered Institute of Marketing, James lives near Newbury and is married with four children.
Omar Zaafrani is the Senior Vice President of Group Communications, at the Abu Dhabi National Oil Company (ADNOC). At ADNOC, Zaafrani is responsible for the development and execution of multi-pronged communications strategies that have strengthened ADNOC’s reputation as an industry leader while ensuring the effective and transparent communication of the organization’s transformation, internally and externally, as it adapts to an evolving energy landscape. Zaafrani oversees the communications across the Group, including its 14 subsidiary companies, and is tasked with repositioning the organization domestically and internationally to firmly establish its reputation as a leading national oil company.
A communications and public relations professional, Zaafrani has extensive experience of strategically positioning organizations, senior executives and political figures among key stakeholders and markets. He has developed compelling narratives and communications strategies that connect organizations to the world and its stakeholders, while reinforcing their business objectives. Zaafrani has extensive experience navigating through large scale crisis and change communications, financial communications, as well as brand repositioning programs and strategies. He recently led the communications around the public listing of ADNOC Distribution.
Prior to joining ADNOC, Zaafrani was Head of Energy Communications, at Mubadala, an investment and development company supporting the diversification of Abu Dhabi’s economy, where he oversaw the communication of the Group’s energy portfolio. He has also served as Manager, Corporate Communications at Masdar, Abu Dhabi’s renewable energy company.
In his 23 year career with Procter & Gamble and Shell, Rahul has led several global businesses as P&L head, and helped shape the destiny of several global brands (eg. Shell, Pampers, Vicks, Metamucil, Whisper/Always, Tide, Ariel, Olay). He has lived and worked in Singapore, India, Japan, Switzerland, the US and now lives in London.
His team is currently responsible for brand strategy, architecture, brand identity & multi-sensorial standards, brand protection, brand operations across various parts of the group and brand licensing. His personal passion over the past few years has been leading the design and implementation of a highly successful program to embed the Shell Purpose deep into the DNA of this massive organisation – influencing strategic business choices, employee brand ambassadorship, and external value propositions to customers and other stakeholders.
Rahul is a passionate historian and economist. He was a professional rock musician before choosing marketing as a career, but continues with a new love for the piano. Married with two children, he enjoys reading non-fiction, hiking, and good food.