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Brand Finance Oil & Gas Workshop: Oil & Gas Brand Values in a 4.0 World

01 April 2019, 13:30–16:30

At the Brand Finance Oil & Gas Workshop 2019, the first workshop focusing on this sector, we will present the results of our annual brand valuation study into the world’s biggest oil and gas brands and share perspectives on the fourth industrial revolution and how it affects brand value.

In a time where 280 characters are enough to send the oil price spiralling, the need to remain stable in the Oil & Gas market is tantamount.  Conversely, digital disruption is integral to the future evolution of the Oil & Gas industry. Oil majors are diversifying operations into renewable energy technology, but continued demand for petroleum means the implications of Industry 4.0 will be even wider-reaching within existing operations, with some predicting fully autonomous drilling, autonomous inspection of pipelines, and rigless plugging of wells by 2025. Global Oil & Gas brands need to deliver stability on the one hand, and innovation necessary for future success on the other. Can the global oil majors balance the scales to do both?

 

Dress Code: Business Attire (Jackets Required for men)

Programme

13:30 - 14:00 Registration and Refreshments in The Committee Room

14:00 - 14:05

 

Welcome and Opening Remarks

David Haigh, CEO, Brand Finance plc

14:05 - 14:15

 

Launch of the Oil & Gas 50 Ranking

Savio D'Souza, Director, Brand Finance

14:15 - 14:30

 

 

'Oil and Gas 4.0: Meeting the Energy Demands of the Fourth Industrial Age

Through Innovative, Technology-driven, Value-add Partnerships'

Omar Zaafrani, SVP, Group Communications, Abu Dhabi National Oil Company (ADNOC)

14:30 - 14:45

 

'Brand Building in the 4th Industrial Revolution'

Rahul Malhotra, Head of Brand Strategy and Stewardship, Shell

14:45 - 15:00

 

'Customer Experience & Digital Strategy – Chevron Lubricants'

James Welchman, Marketing Manager, EMEA, Chevron 

15:00 - 15:45

 

Panel Discussion

Moderated by Adam Newall, Managing Director, VI360

15:45 - 16:30 Networking and Coffee

Speakers

David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Adam Newall
Founder and Managing Director

Adam Newall is Founder and Managing Director of VI360, Brand Finance’s specialist visual identity management unit, which was established in 2003.

Adam has spent the last twenty years supporting global brands through all parts of the visual identity process, from conception through to implementation and evaluation.

He has led global visual identity management projects in more than 30 countries for clients including 3M, Ashurst, Caterpillar, LNG Canada, Ordnance Survey, Nordea, Shell, Tata and Vodafone.

Adam has published a series of reports on Brand Identity Management Best Practice which examines the developments made by business in all sectors over the past 15 years.

Website
James Welchman
Marketing Manager EMEA
Chevron Lubricants

James Welchman is Manager Marketing EMEA for Chevron Lubricants, a position he has held since 2011. In his role he is responsible for the strategic growth agenda for the region. Specifically this means the marketing strategy, channel development, offer creation and execution, communication and digitalization / automation. Previously, James has held leadership roles in Sales & Marketing in North America, Europe, Africa, Middle East, with long-term assignments in USA, South Africa and UK. James began his 25+ career in retail fuels territory management.

A Chartered Marketer with the Chartered Institute of Marketing, James lives near Newbury and is married with four children.

Savio D’Souza
Valuation Director
Brand Finance
Savio is an Associate Director at Brand Finance. Whilst at Brand Finance, Savio has worked on a number of national and international projects in Airlines, Technology Media & Technology (TMT). Savio also has experience in assignments for technical purposes including, tax and transfer pricing, legal disputes and business combinations. Recently Savio has been a key member for projects for clients such as; Truphone, Vodafone, Heathrow, and Turkish Airlines.Due to the nature of the projects to which he has been involved, Savio has helped devise and recommend strategies to clients so that they were able to utilise the potential of their brand. This advice could range from how best to license and franchise the brand to alterations in the Brand architecture and portfolio management.Savio has a MEng degree in Electrical & Electronic Engineering with Management from Imperial College London and qualified as a Chartered Accountant with Brand Finance. Prior to Brand Finance he had spells at  Ernst & Young and one of the largest Oil Services Companies.
Website
Omar Zaafrani
Senior Vice President of Group Communications
Abu Dhabi National Oil Company (ADNOC)

Omar Zaafrani is the Senior Vice President of Group Communications, at the Abu Dhabi National Oil Company (ADNOC). At ADNOC, Zaafrani is responsible for the development and execution of multi-pronged communications strategies that have strengthened ADNOC’s reputation as an industry leader while ensuring the effective and transparent communication of the organization’s transformation, internally and externally, as it adapts to an evolving energy landscape. Zaafrani oversees the communications across the Group, including its 14 subsidiary companies, and is tasked with repositioning the organization domestically and internationally to firmly establish its reputation as a leading national oil company.

A communications and public relations professional, Zaafrani has extensive experience of strategically positioning organizations, senior executives and political figures among key stakeholders and markets. He has developed compelling narratives and communications strategies that connect organizations to the world and its stakeholders, while reinforcing their business objectives. Zaafrani has extensive experience navigating through large scale crisis and change communications, financial communications, as well as brand repositioning programs and strategies. He recently led the communications around the public listing of ADNOC Distribution.

Prior to joining ADNOC, Zaafrani was Head of Energy Communications, at Mubadala, an investment and development company supporting the diversification of Abu Dhabi’s economy, where he oversaw the communication of the Group’s energy portfolio. He has also served as Manager, Corporate Communications at Masdar, Abu Dhabi’s renewable energy company.

Rahul Malhotra
Head of Brand Strategy & Stewardship
Shell

In his 26 year career with Procter & Gamble and Shell, Rahul has led several multi-billion dollar, global businesses as P&L head, and helped shape the destiny of several global brands (eg. Shell, Pampers, Vicks, Metamucil, Whisper/Always, Tide, Ariel, Olay).

He has lived and worked in Singapore, India, Japan, Switzerland, the US and the UK. Rahul is a passionate historian and economist. He was a professional musician before choosing marketing as a career but continues with a new love for the piano. Married with two children, he enjoys reading non-fiction, hiking, and cooking.

His personal passion is to inspire organisations in the private sector to be more purpose driven, leveraging their expertise and resources to make a real difference to the people and ecology of the planet.

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The Committee Room The Royal Automobile Club 89 Pall Mall London SW1Y 5HS

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