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Global Soft Power Summit 2022

15 March 2022, 08:30–15:00

The Global Soft Power Summit 2022, hosted as a hybrid event, will bring practitioners and researchers of soft power together to officially inaugurate the next iteration of the Global Soft Power Index, and to explore and debate the role of soft power in international relations.

The event follows the success of the previous Global Soft Power Summits, featuring keynote speakers: Ban Ki-moon, 8th Secretary-General of the United Nations, and Former US Secretary of State, Hillary Rodham Clinton.

The Summit will include a presentation of the results of the Global Soft Power Index 2022 by Brand Finance - the world’s most comprehensive research study on perceptions of nation brands, surveying opinions of over 100,000 respondents worldwide on 120 nation brands.

The agenda will feature a keynote speech and two panel discussions. This year, we will focus on the role innovation in driving soft power, and the importance of promotion for building the nation brand abroad, and how we foresee their significance evolving in future years.

The event will include plenty of opportunity for networking with our carefully selected audience of diplomats, politicians, academics, nation brand managers, and representatives of companies relying on geographic branding. The main conference will be followed by breakout sessions.

Register your interest now and stay tuned for further information.


David Haigh
Chairman and CEO
Brand Finance

David is the Chairman and CEO of Brand Finance Plc – the world’s leading brand valuation consultancy. He has worked in the area of branded business, brand, and intangible asset valuation since 1991. He specialised entirely in the field after becoming the Director of Brand Valuation for Interbrand in 1995. He subsequently left Interbrand in 1996 to launch Brand Finance which is celebrating 25 years in business this year.

David represented the British Standards Institution in the working parties responsible for crafting international industry standards: ISO 10668 on Brand Valuation in 2010 and ISO 20671 on Brand Evaluation in 2019.

David is a passionate writer and has authored many articles on brand valuation, published in numerous marketing and finance newspapers and magazines, such as: Financial Times, Accountancy Age, and Marketing Week. He has also lectured on the topic of brand valuation for Harvard, Chicago, and London Business Schools.

David graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practising certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).


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Queen Elizabeth II Centre, Broad Sanctuary, Westminster, London SW1P 3EE & Online

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