This article was originally published in the Brand Finance Tyres 25 2024 report.
Leading the way to a green future with Giti
Fueled by the soaring demand for new energy vehicles (NEVs), NEVs have increasingly become a vital force, driving innovation in the automotive industry. NEVs represent the main direction for the global automotive industry’s transformation and continuous enhancements, in addition to helping the industry remain steadfast in its sustainability goals.
NEVs are also a strategic choice for the high-quality development of the automotive industry. In this increasingly competitive landscape, Giti, stands out with a global service team supported by a wide geographical network. Through strategic collaboration with global automakers, Giti continues to advance its position through technological innovation, intelligent manufacturing processes, and enhanced product performance as well as product lineup.
Collectively, these factors support Giti to accelerate its business expansion in the new energy market, driving implementation of numerous initiatives aligned to the new energy industry whilst earning high brand recognition from users and continuously leading the trend in the field of NEVs.
Pioneering exploration, building a green future
Currently, under the framework of the “dual carbon” goals, environmental awareness continues to rise, and the NEV market maintains a high-speed growth momentum. Tires are one of the most important components of automobiles and have become the focus of the industry, embodying cutting-edge technology. Tire consumption trends are also evolving towards high-quality, high-performance, and high-efficiency models.
In this aspect, Giti, originating from Singapore, well supported by a global footprint and advanced technology, fully understands the future needs of the automobile industry. Giti has always channeled a significant investment sum to its research and development efforts, resulting in the establishments of a solid, core technology system. The tires manufacturer has conducted comprehensive, innovative research and development initiatives in the areas of new energy products, creating a matrix of tires specifically for NEVs.
Some of Giti’s most successful product launches include the Comfort T29, Comfort 225V1, and the Control P10 series. Additionally, the convergence of numerous technological innovations such as intelligent tires, RFID tires, GitiSeal tires, GitiSilent tires, low-temperature low-rolling resistance tires, sustainable development material tires, and racing tires, among others, highlight Giti’s emphasis on placing technology and innovation in a more prominent position, aiding the revolution of the automotive industry under the new development paradigm, and continuously striving to meet the diverse needs of consumers.
“Green & Energy Efficient” is one of the six research and development modules of Giti’s global AdvanZtech technology platform. By thoroughly exploring the performance mechanisms of tires and continuously optimizing tire formulations and structural designs, Giti has independently developed patented technology for ultra-low rolling resistance tread compounds.
This technology uses specially modified rubber, nano ultra-fine white carbon black, and efficient coupling bridge materials to achieve an ultra-low rolling resistance formulation design.
In terms of profile and structural design, leveraging on the “GITI CATIA” intelligent design platform and the “GITI ISOM” simulation optimization platform, rolling resistance simulation technology is used to predict the tire rolling resistance performance, followed by a design parameter optimization technology being employed to make the most of the profile and structure of the tires produced. This minimizes the weight and energy loss of the entire tire structure, thereby reducing tire rolling resistance, improving vehicle fuel efficiency, and lowering carbon emissions, collectively.
Elevating excellence: achieving high-quality development
Over the years, Giti has been adhering to the concept of lean manufacturing, continuously improving quality from the supply side to meet the evolving needs of consumers. As market trends change rapidly, the consistent focus on quality advocated by lean manufacturing allows Giti to remain steadfast in their approach.
The craftsmanship behind lean manufacturing coupled with dedication to excellence in quality, particularly in the era of “pursuing speed”, endows Giti’s products with a unique value proposition, allowing a deeper emotional connection between the company and its customers whilst remaining as a crucial factor in influencing purchasing decisions and brand loyalty.
With the onslaught of technology-driven intelligence spilling over from online to offline business mediums, digital capabilities such as big data, cloud computing, artificial intelligence, and 5G are significantly helping to accelerate integration with traditional industries.
From intelligent business transformation to the construction of industrial Internet platforms, right up to the establishment of digital workshops, unmanned factories, and smart factories, intelligent manufacturing marks a significant breakthrough for the transformation and upgrading of traditional manufacturing industries. The door to Industry 4.0 is wide open with intelligent manufacturing, which deeply integrates the new generation information technology and advanced manufacturing technology, becoming an important pillar of the economy.
Giti is accelerating the construction of factories that are intelligent, informational, automated, and green, speeding up the race towards the milestone of Industry 4.0. In constructing the new generation of intelligent factories, integration of production equipment and technology is set to ensure high-quality product standards while reducing tire manufacturing costs.
Giti is committed to promoting the application of intelligent technology in tire production, improving the overall control level of the factory, such as intelligent control of key production processes.
