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Despite Covid-19, Global Intangible Value Hits All-Time High

Annie Brown
23 October 2020

Despite a turbulent year, global intangible value is now at an all-time high of US$ 65.7 trillion.

Our annual 2020 Global Intangible Finance Tracker (GIFT) study ranks the top global companies by total intangible value. Over US$10 trillion of this resides in the top 10 - Apple, Amazon, Aramco, Microsoft, Alphabet, Facebook, Alibaba, Tencent, Tesla and VISA.

Intangible Value Top 10
Top Ten Companies with the Most Intangible Value.

The American representation on this list plays a role in the USA being the most intangible country in the world, with Denmark in 2nd and Ireland in 3rd place. Countries which are more intangible are more attractive to investors, due to the reputation and innovation of the companies that reside there. 

Some sectors have been particularly hard-hit by COVID-19 – Airlines and Insurance as a whole have both lost intangible value since the beginning of 2020.  

Read more: Covid 19 - Brand Value and Leadership in Times of Crisis

Due to last year’s major merger of Raytheon and United Technologies, Aerospace & Defence is now the most intangible sector – 20% of the total sector value is represented on balance sheets as acquired goodwill.  

Intangible Value and Goodwill

Goodwill is the balancing figure between the money paid for a company and the fair value of the assets acquired. Therefore, goodwill is seen as the intertwined value of know-how, synergies and reputation. 

Subsequently, companies are supposed to revalue the company they acquired to check if its fallen. If it has, they may need to impair the value of goodwill on their balance sheet. Impairment suggests that company performance is worse than expected, so perhaps that manager overpaid for the acquisition.  

Not many people that I know want to admit they overpaid for anything so where possible, goodwill tends to be left as is. This is one among many issues with the current state of intangible asset reporting explored in the Brand Finance GIFT 2020 report.  

Click here to access the full Global Intangible Finance Tracker (GIFT)  report

About the Author

Annie Brown
General Manager
Brand Finance

Annie is a qualified management accountant and has worked on Brand and Business valuation projects serving global clients, including Barclays and Shell. She is experienced across of variety of services including brand licensing, research analytics, rebrand uplift and balance sheet valuation. Annie heads up various studies at Brand Finance, including the annual Global Intangible Finance Tracker (GIFT™) and the Brand Guardianship Index. In addition, Annie has conducted research and analysis for the Brand Finance brand rankings, specialising in Banking, Retail and Oil & Gas sectors. Annie has served clients worldwide, with a particular focus on the USA and the Middle East. Annie joined Brand Finance as an Analyst in August 2017 after graduating from The University of Edinburgh with a Masters degree in Philosophy and Economics. She has since completed her CIMA professional qualification.