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Brand Finance USA appoints Elise Neils as Managing Director

Independent brand valuation company Brand Finance USA is pleased to announce the appointment of Elise Neils as one of the Managing Directors of our US offices where she will be working alongside William E. Barker.

Elise specialises in the valuation and monetization of tangible and intangible assets, including businesses, brands, securities, trademarks, patents and patent applications, naming rights, copyrights and other intellectual property for companies, non profits, government entities, and attorneys. 

Elise has supervised and participated in hundreds of complex international valuation assignments involving brand creation, merger and acquisition transactions, strategic planning, GAAP and IFRS compliance, SEC reporting, tax reporting, litigation and estate planning. 

Previous experience includes valuing intellectual property within a wide range of industries, with a particular focus on the Sports and Entertainment and has valued many world famous brands including Malibu®, Realtor®, Budweiser®, Woolmark® and Maker’s Mark®.

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