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Brand Finance USA

Brand Finance is the world’s leading independent brand valuation consultancy. Brand Finance was set up in 1996 with the aim of ‘bridging the gap between marketing and finance’. For more than 20 years, we have helped companies and organisations of all types to connect their brands to the bottom line.

Brand Valuation is at the heart of Brand Finance’s service offerings. Understanding the levers behind your brand, and what drives its value is crucial in strategical decision making. Brand Finance’s services can be roughly split into four categories: Valuation, Analytics, Strategy, and Transactions.

Brand Finance North America is growing quickly and is supported by the international network of Brand Finance offices. The office is headed by Laurence Newell, Managing Director, and Charles Scarlett-Smith, Client Director.

Current and past clients:
McDonald’s, TD, CITI, Verizon, Chevron, KraftHeinz, PWC, 20th Century Fox, Canadian Tire, Microsoft, Intuit, General Electric.


2626 Cole Ave.
Suite 300
Dallas, Texas 75204


Laurence Newell
Managing Director
North America
Alfred DuPuy
Valuation Director
Brand Finance

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