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Anna Brolin

Managing Director, Sweden

Anna has joined Brand Finance as Managing Director, Sweden in 2021. She is an international brand specialist with a 25-year track record of helping clients and companies grow their brands and businesses, both FT500 brands and smaller challenger brands. Anna has held leading positions on the client-side (including Carlsberg, Orkla, VisitSweden) as well as the agency-side (both independent agencies and agencies within the Publicis and WPP networks). She was the Managing Partner of Martin Lambie-Nairn & Partners, a branding agency she led together with the late British branding legend. Anna has led countless national and global branding projects, including Samsung, Coca-Cola, and HSBC Global. At HSBC she was appointed chair of the HSBC Creative Council, which was set up to achieve creative brand excellence and discipline across all communications touchpoints. In her role as Managing Director of VisitSweden UK, she led the rebranding of Sweden.

Anna grew up in Sweden and studied in both Sweden and Denmark. She has a Master's in International Business & Economics from the Copenhagen Business School. After a few years of both studying and working abroad (France, Denmark, South Africa, Norway, the Baltics), she started working within marketing and sales at Carlsberg. Later, she moved to London and presently divides her time between London and Stockholm.

Anna is also an experienced speaker. Delivering genuine client value is her modus operandi.