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Studie: Zehn Prozent der chinesischen Fans sind "Fanatics"

Brand Finance, ein Marken- und Strategieberatungsunternehmen mit Sitz in London, hat versucht, die stetig wachsende Fußball-Fanbasis in… More +


Manchester United, English Premier League and Cristiano Ronaldo rule in China

Consultancy Brand Finance conducted a study on how football is consumed in China, collecting data from 2,800 respondents in 10 major cities.… More +


UBS retains wealth management brand ranking crown

UBS has maintained its global lead among wealth management brands, according to consultant Brand Finance, and Asia-Pacific is on the… More +


Why the World’s Leading Companies Turn to Brand Finance™ to Value Their Good Name

When we think of the best-known brands in the world, we’re really not thinking of the name of the product, but of the way we feel about… More +


Podcast: How can a strong brand help a rugby team?

David discusses the value of the All Blacks brand, how the strength of a Rugby team’s brand can carry the club or national side through… More +


So viel ist die Marke Roger Federer wert

Länder, Promis, Konzerne – «Brand Finance» berechnet den Wert von Marken. Auf Anfrage von Tagesanzeiger.ch/Newsnet… More +


Eksperci: William i Kate odmienili markę brytyjskiej monarchii

"Książę William i księżna Kate mają hollywoodzki wizerunek; o ile królowa Elżbieta II zapewnia stabilność, to oni pokazują się jako… More +


Apple and AT&T jostle for top spot as rankings gulf prompts call for new valuation accounting

Brand Finance’s Global Intangible Finance Tracker (GIFT) analyses intangible value at over 57,000 companies. In terms of key findings,… More +


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Konrad Jagodzinski
Senior Communications Manager
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