Brand Finance

Download logo: pdf svg eps png


Ireland’s ‘brand value’ soars as State is seen as ‘island of calm’

Ireland is one of the fastest growing national brands in the world, with its value rising 24 per cent last year to $427 billion, according to… More +

Il «marchio» Italia vale oltre 2mila miliardi di. Ma pesa l’instabilità politica del Paese

La buona notizia è che il valore del «brand Italia» nel suo complesso è aumentato rispetto allo scorso anno,… More +

Iceland has the fastest growing 'national brand' in the world thanks to 'Game of Thrones'

The best performing nation brand in the world is Iceland, reveals a new ranking from Brand Finance. It's brand value has soared 83 percent on… More +

So einflussreich ist die «Marke Schweiz»

Finanzieller Wert und Stärke: Eine Rangliste zeigt, wie die Schweiz im internationalen Vergleich abschneidet. Das Image eines Landes hat… More +

Game of Thrones boosts Iceland's national brand

Iceland's dramatic landscape gives Game of Thrones its wintry backdrop, and the country has seen volcanic political feuds that echo the… More +

¿Cuánto vale exactamente la marca España y cómo le afecta la crisis catalana?

¿Cómo se puede tasar la marca España? No es sólo el valor del PIB del país. Ni el de sus empresas. Ni el… More +

La marque France a le vent en poupe !

L'agence d'évaluation Brand Finance publie ce lundi le classement 2017 des 100 marques nationales les plus fortes. La France… More +

China leads the world with fastest growing nation brand: study

China is the fastest growing nation brand in absolute terms, rising in value by $3.1 trillion in a year, according to a new report. The… More +

Polska 23. w rankingu najbardziej wartościowych marek na świecie

W porównaniu z ubiegłym rokiem Polska spadła o dwa miejsca - z 21. na 23. - mimo że wartość marki wzrosła w ciągu roku o 11 proc., do… More +

Marca México incrementa su valor, pese a turbulencia

Con un valor de marca país de $1,04 billones de dólares, este año México figura en el puesto número 13 del… More +

Deutsche Bank ganz unten, ING-Diba vorne

Direktbanktochter der ING Diba hat in Deutschland die meisten Kunden, die dem Institut vertrauen – ganz im Gegensatz zur Deutschen… More +

Video: Boom in the British film industry

Richard Haigh, Managing Director of Brand Finance, comments on the rapid growth of the UK film industry and its implications for Brand Britain. More +

JP Morgan Chase Deemed Most Popular

JP Morgan Chase is the most popular bank to switch to and U.S. Bank has the most loyal customers, according to a study of American bank… More +

Video: Uber had it coming, says Brand Finance

Uber have focussed on customers so forcefully that they have rode roughshod over all the other people and organisations that have a stake in… More +

SBI tops trust and popularity charts

State Bank of India (SBI) is India’s most trusted and most popular bank according to a survey conducted by Brand Finance, a business… More +

Brand survey reveals loyalty levels among UAE banks

LONDON: Emirates NBD inspires more customer loyalty than other UAE banks and has the highest trust levels in the country according to a new… More +

Challenger and regional banks lead the way over high street lenders in trust rankings

Challenger and regional banks are rising in the affections of the British public as consumers lose trust in traditional high street lenders,… More +

ING, CaixaBank y Santander, los bancos con la clientela más fiel

Casi dos tercios de los clientes que trabajan con ING son reacios a desligarse de la entidad para vincularse a la competencia. El porcentaje… More +

Emirates NBD most trusted lender in UAE, Brand Finance Banking survey finds

mirates NBD, Dubai’s biggest bank by assets, is the most trusted local lender in the UAE and has… More +

Motel 6 Was Tipping Off ICE in Arizona. How Will That Affect Consumers’ Perception of the Brand?

“This situation is a major test of Motel 6’s reputation,” said David Haigh, CEO of Brand Finance. “Confidentiality is… More +

El valor de marca de Apple le hace frente a nuevos retos

David Haigh, CEO de Brand Finance, firma consultora especializada en valuación y estrategia de marcas, opinó en torno al… More +

Analysehus: Høj pris på ny iphone kan sende kunderne i armene på

"Efter en vanskelig periode, hvor analytikere, kommentatorer og vigtigst af alt kunder begyndte at miste troen på det engang meget… More +

World Cup qualification to kick Saudi clubs’ brands into big leagues

“The World Cup is the biggest tournament in sport and attracts an unrivaled level of interest. Strong performances by the Saudi Arabian… More +

Polska marka Reserved otworzyła sklep w Londynie

Prezes firmy doradczej Brand Finance David Haigh przyznał w rozmowie z PAP, że "wprowadzenie się Reserved na Oxford Street oraz podpisanie… More +

How brands can cash in on new royal baby

"It is a tremendous marketing opportunity for producers and retailers of baby products, who can build their promotional campaigns around the… More +

AT&T tops ranking of telecom companies with $87bn

The Brand Finance report listed the top telecom companies in ranking of the value of their brands. The report included only one Egyptian… More +

Dacia, emag și Dedeman, primele branduri din România

Este primul studiu făcut pe România de compania internațională Brand Finance, specializată pe evaluări de brand și marchează, practic,… More +

Podcast: L’Héritage de Diana

A l’occasion du vingtième anniversaire de la mort de Lady Di, France 2 proposera un documentaire inédit écrit par… More +

Manchester United es la marca de futbol más valiosa del mundo

De acuerdo con Brand Finance, el éxito del United es resultado de la herencia que dejó Alex Ferguson en el equipo, así… More +

Infosys risks damage to firm’s reputation, says Brand Finance

London-based Brand Finance, a leading independent branded business valuation and strategy consultancy outfit with presence in over 20… More +

Brand Finance lists Nigeria’s most valuable brands

Brand Finance has named Nigeria’s most valuable companies. Dangote Group emerged as Nigeria’s most valuable brand. Dangote Group… More +

De 50 meest waardevolle bedrijven | merken van Nederland

Shell is met een merkwaarde van €32 miljard het sterkste merk van ons land. Verder bestaat de top vijf van de sterkste merken van ons… More +

Studie: Zehn Prozent der chinesischen Fans sind "Fanatics"

Brand Finance, ein Marken- und Strategieberatungsunternehmen mit Sitz in London, hat versucht, die stetig wachsende Fußball-Fanbasis in… More +

Manchester United, English Premier League and Cristiano Ronaldo rule in China

Consultancy Brand Finance conducted a study on how football is consumed in China, collecting data from 2,800 respondents in 10 major cities.… More +

UBS retains wealth management brand ranking crown

UBS has maintained its global lead among wealth management brands, according to consultant Brand Finance, and Asia-Pacific is on the… More +

Why the World’s Leading Companies Turn to Brand Finance™ to Value Their Good Name

When we think of the best-known brands in the world, we’re really not thinking of the name of the product, but of the way we feel about… More +

Podcast: How can a strong brand help a rugby team?

David discusses the value of the All Blacks brand, how the strength of a Rugby team’s brand can carry the club or national side through… More +

So viel ist die Marke Roger Federer wert

Länder, Promis, Konzerne – «Brand Finance» berechnet den Wert von Marken. Auf Anfrage von… More +

Eksperci: William i Kate odmienili markę brytyjskiej monarchii

"Książę William i księżna Kate mają hollywoodzki wizerunek; o ile królowa Elżbieta II zapewnia stabilność, to oni pokazują się jako… More +

Apple and AT&T jostle for top spot as rankings gulf prompts call for new valuation accounting

Brand Finance’s Global Intangible Finance Tracker (GIFT) analyses intangible value at over 57,000 companies. In terms of key findings,… More +

El Real Madrid, la marca más poderosa tras adelantar al Barça

La Copa de la Champions no es la última adición al palmarés del Real Madrid. El club blanco acaba de sumar un… More +

Soccer's popularity in China presents opportunity for European clubs

The study, by Brand Finance, a London-based brand valuation consultancy, says soccer is now second in the popularity stakes behind basketball… More +

Manchester United hold off Real Madrid to retain title of most valuable brand

Manchester United have retained their status as the club with the most valuable brand in world football for a second successive year despite… More +

Ping An overtakes Allianz as world’s most valuable insurance brand, survey finds

Strong profit, cross selling strategy led to sharp rise of brand value at Ping An, while China Life stay unchanged in third place. More +

U.K. Brands Decline in Value as Brexit Takes Toll, Agency Says

British brands are in decline as the Brexit-induced fall in the pound makes companies more vulnerable to takeovers by foreign suitors,… More +

Guinness and Ryanair named among most valuable Irish brands

Brand Finance ranking also includes AIB, DCC, BoI, Smurfit, Jameson and Kingspan.   More +

These are the 10 Most Valuable Brands in the Middle East

Emirates has been the most valuable brand in the Middle East ever since Brand Finance initiated its ranking in 2010 and the Dubai-based… More +

Which liquor is quicker?

Chinese alcohol brand Kweichow Moutai, best known for brewing the fiery grain-based drink baijiu, has overtaken Johnnie Walker-brand owner… More +

In a world of media bias, the Wall Street Journal seeks objectivity

The Wall Street Journal's VP of marketing and sales explained how the brand found its positioning during the 2016 presidential election. Ever… More +

STC bags Brand Finance award in Spain

The Saudi Telecom Company (STC) received the Brand Finance award as the most valuable brand in the Middle East at the Mobile World Conference… More +

Tobacco brand values continue to rise despite tide of regulation

The brand value of tobacco companies rose over the last year, despite strict regulations on selling this product category in many markets… More +

Is Snap worth its valuation given its advertising proposition?

The owner of Snapchat is the latest US social media company to come to the stock market with a heady valuation. Though investors are split on… More +

The most valuable brands revealed

The new-world Silicon Valley technology titans rule the top 10 global most valuable brands list, while Australia's traditional companies,… More +

Google dethrones Apple as world's most valuable brand

The Android and Chrome owner increased its value 24% to $109.5bn (£88.1bn) – just moving ahead of Apple, which was down 27% to… More +

Google overtakes Apple as world's most valuable brand

Apple has been replaced by Google as the world’s most valuable brand, according to new rankings. The Global 500 research, compiled… More +

China’s top ranked corporate brands say a lot about the economy and how it’s changing

New economy companies including NetEase, WeChat and Alibaba are among the fastest growing mainland brands this year, although the top… More +

Three Top Brands On Sale For Long-Term Investors

Many value investors prefer to look for stocks of great companies that have become out of favor due to the market's short-term focus.… More +

Lego’s fight to capture kids imagination in a digital world

More than 80 years since it began work in a small carpenter's workshop, Lego continues to carve its way into the hearts of children. From… More +

Top 100 brands in Malaysia revealed

In the very broadest sense, a brand is the focus for all the expectations and opinions held by fans, players, staff and other stakeholders… More +

Stumped Tata camp rethinks strategy

The decision of the independent directors at Indian Hotels (IHCL) to wholeheartedly back Cyrus Mistry+ came as a shock for the Tata camp. As… More +

Why John Lewis’s new boss could be in for a tough ride

With falling profits, planned staff cuts and concerns over its online operation, John Lewis’s newly appointed managing director Paula… More +

UAE’s home-grown brands enhanced by country’s positive image around the world

London // The UAE’s global image gave an extra US$12 billion boost to the value of its home-grown brands over the past year, research… More +

Nation Brands 2016 report: Singapore strong, US valuable

The US once more has the most valuable country brand while Singapore's is the strongest, according to Brand Finance’s annual National… More +

Samsung’s Balance Sheet and Brand Reputation Hit by Galaxy Note 7

Listen to CFO Journal’s Nina Trentmann discuss Samsung’s brand value and balance sheet. Samsung Electronic Co.’s decision… More +

If you can't beat them, then buy them

A mixture of acquisition and organic growth is likely to mark the international expansion of Chinese brands in coming years China is the… More +

Selling what it means to be British

What is a cup of tea? You may think of it as simply a receptacle containing a hot drink, but that’s not how Alex Gordon sees it. Dr… More +

Brand Finance and Solactive Launch Investment Indeces

Brand Finance is pleased to announce the launch of the Solactive BrandFinance® European Leaders Select 30 Index and Solactive… More +

$1bn Manchester United remain top of Brand Finance's Football 50 list

Manchester United have retained their status as the club with the most valuable brand in world football despite failing to qualify for next… More +

Grote schade aan het merk Delta Lloyd

De naam Delta Lloyd heeft door slechte resultaten en schandalen een ongenadige opdoffer gehad. Het verzekeringsbedrijf ziet zijn merkwaarde… More +

Businesses are failing to account for brands’ value

According to a new report by Brand Finance, globally brands have $31 trillion in undisclosed value, with advertising the “most… More +

Brand Finance Cosmetics 50 2016

Brand Finance has announced that L ’Oréal Paris has topped its influential 50 Most Valuable Cosmetics Brands beauty league table… More +

Brand Finance Appoints New Chairman

  Brand Finance is pleased to announce that Richard Sykes was appointed Chairman on April 1st, 2016.   Richard has had a long and… More +

Top 50 global beauty brands 2016

For the third year running, L’Oréal Paris has topped the Brand Finance 50 Most Valuable Cosmetics Brands beauty league table.… More +

The Princess Charlotte Effect: inside the clothing frenzy caused by a Royal one-year-old

It didn't take long for the world to realise just how much of a style-setter Princess Charlotte would prove to be. Within minutes of the Duke… More +

Kenya: Africa's rising star

Brand Kenya is delighted to sponsor the Giants Club Summit. This event will draw attention to our country – truly Africa's rising star… More +

Queen at 90: British crown's net worth estimated at £58bn

The British monarchy has a total net worth of £58.4bn (€74.1bn; $83.8bn), according to a report. On Queen Elizabeth II's 90th… More +

The future of brand value: where finance and marketing meet

Branding has never been more important than in today’s digital age, differentiating when the market is awash with online and real world… More +

Best and worst bank brands in South Africa 2016

The latest Brand Finance report on banking shows which South African banks have the most valuable brands in 2016. Standard Bank has… More +

Star Wars Success Propels Disney to World's Most Powerful Brand

Walt Disney is the world’s most powerful brand, thanks to the likable robots R2-D2 and C-3P0, who propelled the entertainment company… More +

Emirates soars as world's most valuable airline

Emirates continues to be the most valuable airline brand, pipping the likes of Qatar Airways, British Airways and US carrier United,… More +

Beyond logo

Many brand owners think of their brands as logos or labels. Their discussions on branding would revolve around colours, fonts, layouts,… More +

Volkswagen brand value erodes $10 billion

According to Brand Finance's CEO David Haigh, Volkswagen was the third largest automotive brand after Toyota and BMW in a 2015 listing of the… More +

Volkswagen brand value falls by $10 bn after emission test scandal

Brand value of German automaker Volkswagen has eroded by a massive $10 billion following the revelation of emission test scandal by the… More +

Interview: VW Scandal - Why It Costs Germany Too

It's been an icon of reliability for decades. The beloved Beetle synonymous with quality you could trust. That is until now. And the… More +

Value of Volkswagen shares crashes on word of emissions cheating scandal

WASHINGTON — Shares in Volkswagen crashed 20% Monday, wiping $18 billion off the company’s value after it was found to have… More +

Forget iPads, children remain enthralled by Lego and Sylvanian Families

Tablets, game consoles and Wi-Fi-enabled cuddly toys may have captured most children’s interest, but board games, puzzles and Lego are… More +

'Made in Germany' lies in the 'gutter' after Volkswagen caught cheating

VW's conspiracy to rig emissions exposes it as the 'Lance Armstrong' of the car industry, once again revealing corrupt reflexes in German… More +

All Blacks' Booming Rugby Brand Means Players Change on Team Bus

The All Blacks will use the team bus to change out of their training gear during the Rugby World Cup, an inconvenience the New Zealand… More +

UK firms still covet royal approval as Queen hits record 63rd year

You may have noticed it above the door of a perfumery in London, in the inner lining of an expensive custom made suit, or even on a packet of… More +

Princess Charlotte : Worth $5 billion after four months

Talk about sibling rivalry! Prince George will be king one day, but his baby sister is where the money is. The youngest member of the royal… More +

The A to Z of new Google Alphabet

Google's announcement that its corporate arm is to be known as Alphabet from now on caused quite a stir. Though seemingly superficial, brand… More +

Brand Finance Cosmetics 50 2015

Brand Finance has announced that L ’Oréal Paris has topped its influential 50 Most Valuable Cosmetics Brands beauty league table… More +

World Trademark Review - Brand Finance Global 500 2015

Brand Finance Global 500 2015. China comes of age in the branding world. Strong stock markets in China and Asia contrast with stagnant… More +

Brands by Value, Brand Finance Top 50 Drinks Brands

DI and Brand Finance present their annual analysis of spirits brands global standing by value. Despite slowing growth in emerging economies… More +

Brand Finance Top 100 Canadian Brands

"Lots of Canadian corporations are consistent profit-gushing machines, but how many can crank their game up to a higher level and become… More +

Brand Finance/The Banker Top 500 Banking Brands

The Banker’s Top 500 Banking Brands ranking measures the value of financial services firms across the world, analysing specific sectors… More +

Post Top 100 UK Insurers Supplement

Brand Finance's annual league table of the UK's most valuable insurance brands points to the continuing success of Mark Wilson's tenure as… More +

The Brand Finance Cosmetics 50 2014

More +

Brand Finance 50 Most Valuable Cosmetics Brands

The beauty industry continues to be one of the most resilient but also one of the most competitive industries around. This year marks the… More +

Brand Finance US 500 - Infographic

The Brand Finance US 500 is the most extensive ranking of American brand values to date, covering all top 500 brands. Highlights of… More +

Brand Finance US 500 - Press release

More +

Brand Finance US 500 - Infographic

The  Brand Finance US 500  is the most extensive ranking of American brand values to date, covering all top 500 brands. Highlights… More +

Brand Finance Top 100 Canadian Brands 2014

A brand is much more than a logo or a slogan; it’s a total approach to doing business. The successes and… More +

Winning in Changing Markets - Strategic Marketing Masterclass

Today's new generation of leaders need to learn to become innovators and change makers in complex, rapidly evolving, highly connected… More +

The Link Between Brand Value and Sustainability

Integrating data from our partners CSRHub and Brand Finance's Brand Strength Index This report presents the findings of a multiyear study… More +

Brand Finance Football 50 2013

Bayren Munich's ascent to the status of football's pre-eminent global superpower is underlined today when the Bavarian outfit are crowned the… More +

BrandFinance® MENA Top 50

Brand Finance and Gulf Marketing Review have published a table of the top 50 most valuable corporate brands in the GCC since 2009. This year,… More +

Brand Finance Brands of British Origin 2013

Oil and gas firms’ brand values have soared, but most supermarkets and banks have suffered significant brand values falls. Find out… More +

BrandFinance® Cosmetics 50 (published in SPC)

Procter & Gamble’s supremacy of the global beautymarket continues for a third consecutive year, with its Olay brand taking the top… More +

Case Study - IPL Brand Valuation

A study by Brand Finance on IPL V to value the IPL and its nine franchisee brands, from Brand Finance India. More +

BrandFinance® Telecoms 500 - News Release

More +

Brand Finance Report

More +

Brand Finance/The Banker Top 500 Banking Brands

Wells Fargo replaces HSBC as the world’s most valuable brand in this year’s Top 500 Banking Brands ranking.… More +

Ballpark figures: assessing brand value and the benefits of stadium naming rights

This article first appeared in the World Trademark Review in the December/January 2012 edition. To read the full article online click… More +

Intellectual Property Valuation and Royalty Determination

Tim Heberden's Chapter in "International Licensing and Technolody Transfer: Practise and the Law" published by Wolters Kluwer Law &… More +

Campaign for Independent Brand Valuation

Brands are the single most valuable intangible assets in business today. However, brand valuation is being brought into… More +

Nation Brands

Against an uncertain economic backdrop, nation brand values are reflecting a growing polarisation between the fortunes of 'developed' and… More +

Overview of ISO 10668: Brand Valuation

Brands have long been recognised inside the marketing profession as important intangible assets. Brands can confer considerable advantages,… More +

Will there be a happy ending?

Brand Finance Global 500, an annual brand valuation report listing the most valuable brands in the world. This article discusses the future… More +

Facebook - Like?

A Brand Story from the Brand Finance Global 500 report, the annual brand valuation rankings of the worlds top brands. This article discusses… More +

Game on - Xbox 360 vs PS3 vs Wii

A Brand Story from the Brand Finance Global 500 report, the annual brand valuation rankings of the worlds top brands. 'Gaming' is becoming a… More +

Rise of the Machines - Google vs Apple

A Brand Story from the Brand Finance Global 500 report, the annual brand valuation rankings of the worlds top brands. This article discusses… More +

Thank you for smoking - Marlboro

A Brand Story from the Brand Finance Global 500 report, the annual brand valuation rankings of the worlds top brands. Marlboro is the only… More +

Can they kick it... yes, they can!

A Brand Story from the Brand Finance Global 500 report, the annual brand valuation rankings of the worlds top brands. With big budget sports… More +

Brand Finance/The Banker Top 500 Banking Brands

In a still-volatile financial climate, building and maintaining strong brand is a vital part of every bank’s operations. The… More +

New International Standard on Brand Valuation

In 2007 the International Organization for Standardization (‘ISO’), a worldwide federation of national standard setting bodies,… More +

Brand valuation: what it means and why it matters

Over recent years, intangible assets have become more important to businesses operating in a wide variety of industries. This in turn has put… More +

Value creation through brands

Across a wide range of industry sectors, it is companies that are adept at developing and managing brand and intangible asset value that reap… More +


News archive +

Press releases +

Videos +

Feature articles +

Get in touch

Konrad Jagodzinski
Senior Communications Manager
T +44 (0)20 7389 9400
M +44 (0)7508 304782


Support material.

Please get in touch: