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Brand Finance USA


Edgar Baum promoted to MD of Brand Finance North America


Brand Finance is delighted to announce that Edgar Baum, Managing Director of Brand Finance Canada has been promoted to Managing Director for North America as a whole. We're sure Edgar will be as successful developing Brand Finance across… read more

Alicia Keys Ditches Blackberry


 Managing Director of Brand Finance Canada, Edgar Baum, sits down with Howard Green to discuss the failed partnership between Blackberry and Alicia Keys. Watch the interview here:   read more

How Much is Brand Santa Worth?


David Haigh, CEO of Brand Finance, estimates that "Brand Santa" is worth around $1.6 trillion - some twenty times the size of Apple. Watch the video from CNBC's 'Closing Bell' here . Read the press release here . read more

Press Releases

Ferrari – The World’s Most Powerful Brand


  The Brand Finance Global 500 is an annual study conducted by leading brand valuation consultancy Brand Finance . The world’s biggest brands are put to the test and evaluated to determine which are the most powerful and most… read more

Jingle Sells, Jingle Sells


  Jingle Sells, Jingle Sells - Brand Santa Worth $1.6 Trillion   Most of us will be expecting the latest branded goods this Christmas and we’ll be relying on Santa Claus to deliver them to us. But the latest research from… read more

Apple Pips Samsung But Ferrari World's Most Powerful Brand


Apple (US$87 billion) pips Samsung (US$58 billion) as the world’s most valuable brand but Ferrari is the world’s most powerful brand, according to leading brand valuation and marketing experts Brand Finance .    The… read more


Brand Finance Top 100 Canadian Brands 2014


A brand is much more than a logo or a slogan; it’s a total approach to doing business. The successes and struggles of companies such as Lululemon, BlackBerry and Yellow Media over the past decade… read more

BrandFinance® Nation Brands 2013


The BrandFinance® Nation Brands provides a comprehensive report on the world’s leading nation brands and presents an analysis of the impact that a country’s reputation and image has on foreign consumers and investors. This… read more

BrandFinance® Football 50 2013


As Bayern takes the top spot and the Bundesliga challenges its European rivals, read on to discover the key trends shaping football's biggest brands in 2013.   View online here .   read more

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Brand Finance Top 100 Canadian Brands 2014

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The Brand Finance Cosmetics 50 2014

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