This article was originally published in the Brand Finance Global Most Valuable B2B Brands Index 2023.
Brand Custodian
Tata Sons
It is heartening to note that TATA has featured amongst the top 40 most valuable b2b brands in the world, in this new Brand Finance report. TATA is India’s most valuable brand, and our group’s b2b presence spans sectors as diverse as technology, steel and coffee. In fact, the TATA group began its voyage 155 years ago as a b2b player in the textiles industry, and we have over the past several decades pioneered many strong b2b businesses, which have always endeavoured to add sustained value to our customers and to the community.
The TATA brand represents “Leadership with Trust”, an idea that resonates very powerfully in the b2b space. Our customers seek trustworthy products and services, cutting-edge expertise and thought leadership, innovation that powers their business goals, a commitment to sustainable business practices and good corporate governance. The enterprises of the Tata group are committed to excellence in each of these areas. We bring to bear the power of the TATA group in pushing the frontiers of progress in each of our industries, always focusing on the question – how can we add value to the vision that our customers are pursuing for their respective businesses?
“For B2B businesses, brands are an essential and powerful asset. Brands are markers of trust, which is so important in every single industry. The sources of such trust – including strong values, deep expertise, and consistent excellence – are brought to life by B2B brands. In addition, brands play such a key role in building an endearing face of the Company that appeals emotively to all stakeholders, including customers, employees, and the community at large.”
Amongst the big trends shaping our world today are the remarkable march of digital, the rapid rise of artificial intelligence, the advent of new technologies in so many industries and the paramount importance of sustainability in every aspect of business. At TATA, we are sharply focused on each of these key areas – some instances of this in the b2b space include the digital leadership of Tata Consultancy Services, the electric vehicles being pioneered by Tata Motors and the investments in renewable energy by Tata Power. As the world prepares for an exciting and challenging tomorrow, we are well poised to be a proud partner to businesses across the world as they shape their voyages into this future.
For b2b businesses, brands are an essential and powerful asset. Brands are markers of trust, which is so important in every single industry. The sources of such trust – including strong values, deep expertise and consistent excellence – are brought to life by b2b brands. In addition, brands play such a key role in building an endearing face of the Company that appeals emotively to all stakeholders, including customers, employees and the community at large. We are proud that TATA is so well regarded across the world, and our constant effort is directed at further strengthening the pillars of our brand and keeping it always relevant to current and future needs.
