This article was originally published in the Brand Finance Middle East 150 2026 and Brand Finance UAE 50 2026.
SEHA is the largest healthcare brand in PureHealth’s portfolio by value. How are you converting this scale and awareness into deeper patient preference and long-term trust?
SEHA’s scale gives it reach, but trust is built through the quality, consistency, and continuity of the patient experience. Our focus is on turning that scale into care that feels connected, dependable, and patient-centred at every stage of the journey.
This is reflected in the way SEHA brings services together across one network, from primary and specialist care to advanced pathways such as fertility, maternity, neonatal care, chronic disease management, rehabilitation, and long-term care.
For instance, the coordinated fertility treatment and parenthood care pathways link genetics, reproductive medicine, pregnancy, and neonatal services, along with the elevated Diabetes and Endocrinology Centre model at SEHA Sheikh Khalifa Medical City (SKMC), where patients can access consultation, diagnostics, education, and treatment planning in one visit, in addition to expanding mental health support through SAKINA.
These kinds of connected experiences are what deepen preference and build long-term trust, through clinical quality, and the confidence patients and families feel in SEHA’s ability to support them before, during, and after their journey of care.
How is SEHA strengthening its differentiation to ensure patients continue to choose SEHA for their healthcare needs?
SEHA’s differentiation lies in its ability to offer comprehensive care through a connected network rather than isolated services.
Patients can access everything from everyday care and diagnostics to highly specialised pathways in areas such as fertility and reproductive medicine, oncology, transplant medicine, cardiovascular care, rehabilitation, and AI-enabled chronic disease management.
What makes that meaningful is the continuity and depth the network provides. A patient can move through prevention, diagnosis, treatment, recovery, and long-term follow-up within one trusted system.
That is reflected in fertility treatment and synchronised channels at SEHA’s Corniche and Tawam hospitals, advanced transplant services at SEHA Sheikh Khalifa Medical City (SKMC), cardiovascular capability-building at SEHA Sheikh Tahnoon Bin Mohammed Medical City (STMC), and integrated rehabilitation and chronic disease models across the network.
This combination of scale, specialist depth, and coordinated delivery is what continues to strengthen SEHA’s differentiation, and in turn, strengthens continuity of care and reinforces SEHA as patients’ first choice for their healthcare needs.
What role does SEHA play in advancing Abu Dhabi’s vision to become a global benchmark for healthcare excellence and patient outcomes?
SEHA, a subsidiary of PureHealth, supporting Abu Dhabi’s patients through one of Abu Dhabi’s largest integrated healthcare networks, includes 14 hospitals, 70 ambulatory, family and urgent care centres, along with 4 dialysis centres and 4 blood banks, backed by advanced clinical accredited programmes across the emirate.
In that role, SEHA helps translate Abu Dhabi’s healthcare ambition into practical impact by expanding access to high-quality, outcome-focused care across a broad range of patient needs.
Its contribution is reflected in the continued expansion of specialised services, strategic partnerships, digitally enabled models of care, capability-building initiatives, and continued investment in workforce development that support clinical excellence and the development of future healthcare talent.
We provide the foundation for consistent, high-quality care across the emirate, while also supporting innovation, whether that’s new strategic clinical partnerships, such as SEHA Sheikh Khalifa Medical City (SKMC) x Cincinnati Children's (CCH), SEHA Sheikh Tahnoon Bin Mohammed Medical City (STMC), x Schoen Clinic, or new clinical models and services, including CyberKnife, Histotripsy, as well as digital and AI-enabled health initiatives like SEHA SKMC’s Integrated Centre for Endocrinology and Diabetes management, alongside workforce development through Emirati career fairs and partnerships with prestigious organizations, for instance Fatima College, in support of continuous clinical and skills development.
Through this strategic combination, SEHA supports strengthening local capability, improve patient outcomes, and support Abu Dhabi’s ambition to be recognised globally for healthcare quality, innovation, and long-term resilience.
