Brand Finance East Africa

Brand Finance is the world’s leading independent brand valuation consultancy. Brand Finance was set up in 1996 with the aim of ‘bridging the gap between marketing and finance’. For more than 20 years, we have helped companies and organisations of all types to connect their brands to the bottom line.

The team focuses particularly on brand valuation, strategic brand management, technical valuations for audit purposes and sponsorship evaluation. Additional support is provided by the London headquarters and various satellites offices globally.

The East Africa office based in Nairobi was relaunched in 2020 with the appointment of Walter Serem as the new Regional Manager. Walter joins Jeremy Sampson, Managing Director of Brand Finance Africa.

Brand Finance has recently released the inaugural Africa 150™ report, showcasing the continent’s most valuable and strongest brands. Although it was a clean sweep for South African brands, which claimed the top 10 spots with MTN crowned the most valuable African brand at US$3.3 billion, the report also features seven East African brands – five Kenyan, one from Tanzania, and one Ethiopian. Safaricom is the most valuable brand in Kenya ranking 12^th overall, with a brand value of US$970 million. Senator Lager of EABL was also voted the fastest-growing brand in Africa in 2020.

In the Brand Finance Nation Brands 2020 ranking, 14 African nations feature, with Nigeria the highest ranked in 40^th position and South Africa close behind in 47^th place. Kenya on the other hand moved up 4 places to 62nd, Tanzania moved up 5 places to 78th, and Uganda was placed 88th, followed by DRC at 89th.

As with the majority of nations across the ranking, Nigeria has recorded a brand value loss, down 15% to US$217 billion. In contrast, Ethiopia has emerged as the fastest-growing brand on the continent, its nation brand value increasing an impressive 19% to US$61 billion.