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Press Releases

Global Soft Power Index: Belgium Ranks 21st
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Belgium (21st) enjoys moderately successful performance across Soft Power Pillars Hailed as global success … read more
Global Soft Power Index: Australia breaks into Top 10
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Australia breaks into top 10 following improvement across most pillars and effective COVID-19 response … read more
Global Soft Power Index: Ukraine Drops out of Top 50
25 February 2021
Strong and stable Germany trumps America, claiming top spot in Brand Finance’s Global Soft Power Index 2021 , with Angela Merkel named the world’s most respected leader Last year’s winner, the US , is fastest falling nation in Index, down … read more
Global Soft Power Index: Sweden in Top 15 for COVID-19 Response
25 February 2021
Strong and stable Germany trumps America, claiming top spot in Brand Finance’s Global Soft Power Index 2021 , with Angela Merkel named the world’s most respected leader Sweden in 9 th place in Global Soft Power Index and comes 13 … read more
Global Soft Power Index 2021: South Korea Ranks 11th
25 February 2021
Strong and stable Germany trumps America, claiming top spot in Brand Finance’s Global Soft Power Index 2021 , with Angela Merkel named the world’s most respected leader South Korea has gained 3 places to claim 11 th in the Global … read more
Global Soft Power Index: Russia Drops out of Top 10
25 February 2021
Strong and stable Germany trumps America, claiming top spot in Brand Finance’s Global Soft Power Index 2021 , with Angela Merkel named the world’s most respected leader Russia drops 3 places to 13 th but positive signals with increased perception … read more
Global Soft Power Index 2021: Saudi Arabia Ranks 24th
25 February 2021
Middle Eastern nations dream big – Saudi Arabia ranks 24 th in Brand Finance’s Global Soft Power Index 2021 Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , … read more
Global Soft Power Index 2021: Portugal Retains 28th Place
25 February 2021
Strong and stable Germany trumps America, claiming top spot in Brand Finance’s Global Soft Power Index 2021 , with Angela Merkel named the world’s most respected leader Portugal retains 28 th place in Global Soft Power Index and comes 22 … read more
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Penny Erricker
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Brand Finance
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Communications Director - North America
Brand Finance
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Global Marketing and Communications Director
Brand Finance

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