Press Releases

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Brands are first evaluated to determine their power / strength (based on factors such as marketing investment, familiarity, loyalty, staff satisfaction … read more

Every year, leading valuation and strategy consultancy Brand Finance values the brands of thousands of the world’s biggest companies. Snapchat’s brand has been found to be worth only US$1.7 billion. This is 8-9% of the suggested US$19.5-22 billion value range, … read more

· Global brand study shows Ferrari is the world’s strongest auto brand · It has extended its brand strength advantage over 2nd placed Porsche · Ferrari’s brand value is also up, increasing 40% to US$6.15 billion · Toyota remains the … read more

· Global brand study reveals Aeroflot is the world’s most powerful airline brand · Domestic brand equity, marketing investment, a new fleet and Russia’s growing hub status underpin the result · American Airlines is the most valuable brand however, worth … read more

· Telstra maintains its title as Australia’s most valuable brand · CBA reclaims title as most valuable Australian bank and most powerful Australian brand · Woolworths, BHP and Westpac experience sharp declines · Coles climbs two places, its brand value … read more

· Canada’s Big Brands Show Remarkable Stability · Top Five Brand Rankings Unchanged · Tim Horton’s Gaining Fast Toronto – As a nation, Canada prides itself on stability and predictability, and those traits were reinforced in the latest rankings of … read more

• The world's most valuable brand is Google, with a value of US$109.4 billion • Apple’s brand value has dropped 27%, ending a 5 year period at the top • Lego regains its status as the world’s most powerful brand … read more

· Total value of Chinese bank brands surpasses that of US, brand study reveals · Wells Fargo loses its status as the world’s most valuable banking brand · ICBC is now the world’s most valuable, worth US$47.8bn after 32% growth … read more