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México es el único país de América Latina donde crecen los activos intangibles según Brand Finance
08 November 2023
El 52% del valor total empresarial en México son activos intangibles. Los sectores con mayor valor de intangible en México son Bebidas, Retail y Supermercados y Telecomunicaciones. El valor de los activos intangibles globales recupera terreno después de una fuerte … read more
El 36% del valor de las empresas españolas son activos intangibles según Brand Finance
08 November 2023
El valor de los intangibles en España ha crecido un 7% en 2023 hasta el 36% recuperando las cifras prepandemia. Los principales factores del crecimiento en España son las operaciones de M&A, la inversión en I+D+I y los nuevos hábitos … read more
Saudi Arabia set to host 2034 World Cup
03 November 2023
The Saudi Arabian Football Federation (SAFF) appears likely to host the 2034 FIFA World Cup after the only likely alternative, Australia, declined to bid. This will be the second time that the Middle East has hosted the tournament, following last year’s 2022 FIFA World Cup in Qatar. … read more
Value of Global Intangible Assets Regains Some Ground After Sharp Decline
02 November 2023
Apple retains top spot as world’s most intangible company, while Microsoft rebounds from behind Aramco to take second place Tobacco & E-Cigarette sector stands out for intangible gains Intangible asset value rises for transforming industries like Commercial Services, Media, and … read more
Warriors' Gold Rush: Team’s Brand Value Hits $1.5 Billion
18 October 2023
The Golden State Warriors are in a league of their own with a brand value of USD1.5 billion The LA Lakers are the NBA’s strongest brand The Boston Celtics climb up the brand value ranking to 3 rd The LA … read more
The New Zealand All Blacks maintain dominance off-pitch with brand value of US$282 million
11 October 2023
The All Blacks also stand as world's strongest rugby team brand England holds firm in second France surges to top 3 in terms of brand value and brand strength Ireland, the world number 1 ranked team, emerges as top 4 … read more
Wallabies brand value passes AUD $149 Million Dollars, however post-World Cup challenges are immense
11 October 2023
Australia’s national rugby team is world’s 7 th most valuable rugby brand, valued at US$101 million, AU$149 million The All Blacks top the ranking once again with a brand value of US$282 million England holds firm in second France surges … read more
New Zealand All Blacks are world’s most valuable rugby brand at US$282 million
11 October 2023
The All Blacks also remain strongest brand despite dip from 2019 peak The Wallabies’ brand strength declines and faces post-World Cup challenges England holds firm in second France surges to top 3 in terms of brand value and brand strength … read more
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Penny Erricker
Senior Communications Executive
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
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Marketing Director - Asia Pacific
Brand Finance

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