Press Releases

Brand Finance’s latest report indicates the country’s cultural and commercial influence has helped advance its global position in the index from 15th to 12th South Korea's 'future growth potential' surges to 6th place, strengthening its position as a global economic … read more

Japan secures 4th spot in the Global Soft Power Index, maintaining its position from 2024 The nation also ranks 2nd globally in Reputation, reflecting international admiration for its governance, leadership, and stability A sustainability powerhouse, Japan maintains its leadership in … read more

The nation brand maintains its 45th rank in the 2025 Global Soft Power Index Ranked 14th for ‘future growth potential’, Indonesia’s economy is perceived to show strong resilience and opportunity Country rises as a cultural powerhouse, reaching 15th in global … read more

Ranks 14th nation in Global Soft Power Index 2025, driven by its reputation, influence and a strong and stable economy Australia strengthens its global standing, ranking 3rd for diplomacy, 6th for stability, and 17th for admired leaders Ranked 4th as … read more

New report from Brand Finance reveals China retains first place in ‘easy to do business in and with’ and ‘future growth’ for four consecutive years China soars to 7th place globally in Culture and Heritage, excelling in arts, food, and … read more

Brasil se mantiene estable, pero Argentina y México caen en reputación global. El Salvador es la marca nacional de crecimiento más rápido a nivel mundial, escalando 35 posiciones en el ranking global. EE.UU. retiene la primera posición, pero su reputación … read more

South Africa enhances Soft Power in several key metrics, including Business & Trade, Education & Science, and People & Values. The US retains its top position, but its reputation declines following a divisive presidential campaign, and future direction under President … read more

Les États-Unis conservent leur première place, mais leur réputation décline après une campagne présidentielle conflictuelle tandis que l'orientation future sous la présidence de Trump semble incertaine Le Royaume-Uni chute à la 3e place, dépassé par la Chine au sein de … read more