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Press Releases

Tesla overtakes Mercedes-Benz and Toyota to take pole position as the world’s most valuable Automobiles brand
04 April 2023
Tesla accelerated to the front of the pack, taking pole position as the world’s most valuable automotive brand, with its brand value surging by 44% to USD66.2 billion, according to a new report from leading brand valuation consultancy, Brand Finance. This makes it the world’s most valuable Automobiles brand for the first time, and the first time that a brand which does not manufacture internal combustion engines has topped the global rankings. … read more
TD on the rise as it overtakes RBC to claim title as Canada’s most valuable brand
30 March 2023
TD dethrones RBC as the most valuable brand in Canada   Agnico Eagle soars higher as Canadian mining & mineral brands grow   Bombardier begins recovery after having found its footing   Rogers and Shaw brand values slip   A&W … read more
Amazon reclaims title as USA’s most valuable brand, despite losing brand value
29 March 2023
View the full Brand Finance US 500 2023 report here   Amazon has retaken top spot as the USA’s most valuable brand despite its brand value falling 15% this year from US$350.3 billion to US$299.3 billion. Amazon was previously the … read more
MAPFRE aumenta su valor de marca según Brand Finance
27 March 2023
La única marca aseguradora española del ranking escala tres puestos en el ranking de seguros MAPFRE, la única marca española del ranking, aumenta un 9% su valor de marca y escala tres puestos (del 40 al 37) en el ranking … read more
El valor de las marcas españolas de telecomunicaciones aumenta un 26% según Brand Finance
03 March 2023
El valor de las marcas de telecomunicaciones crece en todo el mundo (12%), y la madurez de las nuevas tecnologías mejora la percepción de los clientes Verizon es la marca de telecomunicaciones más valiosa del mundo a pesar de una … read more
Brasil, Argentina y México líderes en Soft Power en América Latina según Brand Finance
02 March 2023
Brasil (puesto 31), Argentina (puesto 42) y México (puesto 44) son las naciones Latinoamericanas mejor percibidas en cuanto a soft power a nivel mundial. Las tres naciones han mejorado el atributo “Buenas relaciones con otros países”. Por el contrario, los … read more
España es la séptima potencia europea en poder blando y la decimosegunda mundial según Brand Finance
02 March 2023
España aumenta 1,8 puntos en el ranking general aunque desciende un puesto, del 11º al 12º.  El Turismo es el principal driver del soft power de España a nivel internacional.  La nación se encuentra entre los 10 primeros puestos en … read more
Gulf Nations on the Rise in Global Soft Power Index 2023 – UAE, Saudi Arabia, Qatar Climb in New Rankings 
02 March 2023
According to the Global Soft Power Index 2023 , Russia is the world’s only nation to lose soft power over the past year, as its Reputation has plummeted globally in the wake of its aggression against Ukraine, causing it to … read more
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Penny Erricker
Communications Executive
Brand Finance
Cristina Campos
Communications Director - Southern Europe & Latin America
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Mark Crowe
Managing Director
Australia
Andrew Ee
Communications Director – Asia Pacific
Brand Finance
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