The Lioness Effect: New data shows rapid increase in female interest in football driven by media coverage and Euro 2022
England's historic appearance in the 2023 FIFA Women's World Cup final has coincided with a surge in women's football fan engagement, according to new research from Brand Finance.
The study found that the number of women who follow football has increased substantially in the UK since the last World Cup in 2019. This growth has also been pronounced in other countries with strong national teams, such as Australia. In the UK, for example, the number of women who say they follow football has risen from 25% to 33% over three years … read more