Press Releases

Brasil se mantiene estable, pero Argentina y México caen en reputación global. El Salvador es la marca nacional de crecimiento más rápido a nivel mundial, escalando 35 posiciones en el ranking global. EE.UU. retiene la primera posición, pero su reputación … read more

South Africa enhances Soft Power in several key metrics, including Business & Trade, Education & Science, and People & Values. The US retains its top position, but its reputation declines following a divisive presidential campaign, and future direction under President … read more

Les États-Unis conservent leur première place, mais leur réputation décline après une campagne présidentielle conflictuelle tandis que l'orientation future sous la présidence de Trump semble incertaine Le Royaume-Uni chute à la 3e place, dépassé par la Chine au sein de … read more

Romania increases its Soft Power score, making notable progress in Business & Trade, International Relations, and Education & Science The US retains top position, but reputation declines following divisive presidential campaign, and future direction under President Trump looks uncertain … read more

The US retains top position, but reputation declines following divisive presidential campaign, and future direction under President Trump looks uncertain The UK drops to 3 rd overtaken by China in the sixth annual survey from Brand Finance measuring how nations … read more

España pierde posiciones en varios pilares clave, como Gobernanza, Educación y Ciencia, Negocios y Comercio. Cultura y Patrimonio sigue siendo el pilar líder de España, ocupando la cuarta posición a nivel mundial. EE. UU. mantiene la primera posición, pero su … read more

The United Arab Emirates maintains 10 th rank, recognised for being easy to do business with and its future growth potential   Data reveals a growing divergence in Soft Power potential, as strong nations advance faster while weaker ones fall behind … read more

Die Schweiz ist nach wie vor die 8. stärkste Soft-Power-Nation, führend unter anderem in den Bereichen Reputation und „Vertrauenswürdigkeit» Die USA behalten ihre Spitzenposition, aber das Ansehen sinkt nach dem spaltenden Wahlkampf und der zukünftig ungewissen Ausrichtung unter Präsident … read more