Press Releases

The US retains top position, but reputation declines following divisive presidential campaign, and future direction under President Trump looks uncertain The UK drops to 3 rd overtaken by China in the sixth annual survey from Brand Finance measuring how nations … read more

España pierde posiciones en varios pilares clave, como Gobernanza, Educación y Ciencia, Negocios y Comercio. Cultura y Patrimonio sigue siendo el pilar líder de España, ocupando la cuarta posición a nivel mundial. EE. UU. mantiene la primera posición, pero su … read more

The United Arab Emirates maintains 10 th rank, recognised for being easy to do business with and its future growth potential   Data reveals a growing divergence in Soft Power potential, as strong nations advance faster while weaker ones fall behind … read more

Die Schweiz ist nach wie vor die 8. stärkste Soft-Power-Nation, führend unter anderem in den Bereichen Reputation und „Vertrauenswürdigkeit» Die USA behalten ihre Spitzenposition, aber das Ansehen sinkt nach dem spaltenden Wahlkampf und der zukünftig ungewissen Ausrichtung unter Präsident … read more

Austria remains among world’s top 25 nation brands despite declining Soft Power   The US retains top position, but Reputation declines following divisive presidential campaign, and future direction under President Trump looks uncertain   The UK drops to 3 rd overtaken by … read more

China overtakes UK for the first time; US remains top-ranked nation brand Canada secures 7 th place in the Global Soft Power Index 2025, with a Soft Power score of 65.2 out of 100. The US retains the top position, … read more

China ultrapassa o Reino Unido pela primeira vez, EUA continuam sendo a marca país mais bem classificada O Brasil ocupa a 31ª posição no Índice Global de Soft Power 2025, com uma pontuação de Soft Power de 48,8 em 100. … read more

Sweden remains top-ranked Nordic Soft Power nation, with Norway, Denmark, Finland, and Iceland following The US retains top position, but Reputation declines following divisive presidential campaign, and future direction under President Trump looks uncertain The UK drops to 3 rd … read more