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Press Releases

Zara y Bershka no se rinden aunque el Covid-19 ha puesto al sector contra las cuerdas
Con solo dos marcas, Zara y Bershka, España posee el 5% del valor de marca total del ranking y ocupa la quinta posición a nivel mundial. Estados Unidos con 17 marcas aporta el 29% del valor de marca del ranking … read more
Nike Strikes Again as World’s Most Valuable Apparel Brand
Apparel sector heavily impacted by COVID-19 pandemic, brands across sector could lose up to 20% of brand value Nike retains its title of world’s most valuable apparel brand, brand value up 7% Levi’s is sector’s fastest growing, brand value up … read more
Iberia y Vueling podrían tener el antídoto para superar la crisis del COVID-19
Iberia (puesto 34) y Vueling, por primera vez este año (puesto 50), las dos españolas entre las 50 marcas de aerolíneas más valiosas del mundo. La Fortaleza de Marca, el mejor antídoto contra la crisis. Pese a tener el 90% … read more
Penneys Takes Over as Ireland’s Most Valuable Brand. Future Uncertain Following Global Store Closure
Top 25 most valuable Irish brands stand to lose up to 14% of brand value following devasting COVID-19 pandemic Penneys/Primark knocks long-standing leader Guinness off top spot to claim title of Ireland’s most valuable brand, brand value up 9% All … read more
Faltering Airlines Sector Could Plummet Further by Losing 20% of Brand Value Because of COVID-19
Airlines sector plagued by COVID-19, overall brand value set to drop up to 20% Airline survival or demise? Analysis of financial strength, brand strength and brand value suggest that 20 of the top 50 brands are vulnerable Brand Finance Airlines … read more
LA MARQUE UN ACTIF CENTRAL AU CŒUR DE LA COMPETITIVITE PRESENTE ET FUTURE DES ENTREPRISES
L'actif marque représente en moyenne 18% de la valeur des entreprises du Top100 L'ensemble des marques françaises du top100 progresse 2 fois moins qu'en 2019 TOTAL conserve son titre de marque française la plus valorisée à 20,9 milliards d’euros, conquis … read more
Canadian Brands Estimated to Drop 16% in Value as COVID-19 Wreaks Havoc on Global Economy
As COVID-19 wreaks havoc upon Canadian brand economy, strong brands will come out on top TD Bank takes title of most valuable Canadian brand for first time since 2013, overtaking RBC After brand architecture shake up, Canada Life mono-brand enters … read more
Call for help may be in order for telecoms industry, as most brands see decline in value
COVID-19 to dent telecoms industry with limited impact as work from home revolution ignites demand Verizon clinches title to be named world’s most valuable telecom brand, valued at US$63.7 billion Etisalat most valuable and strongest telecoms brand in Middle East … read more
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Penny Erricker
Senior Communications Executive
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Gayathri Saravana Kumar
Marketing Director - Asia Pacific
Brand Finance

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