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Japan overtakes the UK to rank 3rd globally for Soft Power
New Brand Finance data shows Japan leads globally in Business & Trade, with top rankings for world-loved brands and economic stability Business strength: Japan ranks 1 st for ‘products and brands the world loves’ and 2 nd for economic stability … read more
Sri Lanka rises into top 80 for ease of doing business in new Global Soft Power Index
New Brand Finance data shows Sri Lanka gaining ground globally as a recommended destination to invest in, work in, and visit, while retaining its distinctive strength in tourism and culture ‘Ease of doing business in and with’: Sri Lanka ranks … read more
Philippines’ global appeal reinforced by culture and public sentiment in new Global Soft Power Index
New Brand Finance data highlights the Philippines’ strongest perceptions in friendliness and fun, alongside improving cultural influence and business accessibility People & Values strength: Philippines ranks 18 th globally for fun and 22 nd for friendliness, reinforcing positive public … read more
Thailand a top 10 nation for perceptions of food and fun
New Brand Finance report reflects Thailand’s strong global appeal, supported by tourism strength and business confidence Thailand ranks 12 th globally for being a great place to visit, reinforcing tourism appeal Business confidence strengthens: Thailand ranks 18 th for ease … read more
Malaysia ranks 35th for global Soft Power, strengthened by openness and accessibility
New Brand Finance data highlights Malaysia’s strengthening perceptions of openness, engagement, and regional credibility Business accessibility: Malaysia ranks 16 th for ease of doing business Regional confidence: Malaysia ranks 29 th for ‘good relations with other countries’ People and values … read more
Australia ranks 16th for global Soft Power, anchored by reputation and lifestyle
New Brand Finance data highlights Australia’s continued advantage in trusted governance and cultural appeal Lifestyle advantage: Australia ranks 5 th for being a great place to visit and 9 th for its appealing lifestyle Worldwide sentiment: Australia ranks 9 th … read more
Nearly 40% of Japanese brands ranked in Global 500 record double-digit growth in 2026
Brand Finance’s Global 500 2026 report reveals 33 leading Japanese brands are collectively valued at $489.9 billion Toyota climbs four ranks to be the world’s 15 th strongest brand  $118.2 billion: Value of Japan’s key automobile brands in global ranking … read more
11 ASEAN brands shine amongst the world’s 500 most valuable brands
Brand Finance’s Global 500 2026 report reveals six of the region’s top 11 brands are from the banking sector Singapore’s DBS ranks among the world’s top 50 strongest brands PETRONAS and PTT’s legacy continue, over a decade in the global rankings … read more
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For media enquiries, the best way to reach us is to email press@brandfinance.com.

Penny Erricker
Associate Communications Manager
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Gayathri Saravana Kumar
Marketing Director - Asia Pacific
Brand Finance

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