Brand Finance

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Bryn Anderson.

Director, Brand Finance

ICAEW Qualified Chartered Accountant with over 12 years’ experience working as a professional consultant on global brands across many sectors including banking, insurance, telecoms and government services.

Bryn is currently Director of Sports Services at Brand Finance, working extensively for sports teams (Rights Holder) and corporate brands (sponsor) on brand and commercial strategy.

Bryn’s expertise lies in evaluating the financial impact of brand, marketing, sponsorship activities and strategic investments to support decision making at a C-Suite and Board level.

Whilst at Brand Finance, Bryn has led strategic valuation assignments globally, advising on a wide range of branding issues including: positioning, architecture, portfolio analysis, brand extension, budget allocation, dashboards, return on investment analysis and licensing and M&A.

Bryn has gained exposure working with large blue-chip companies across Europe, Australasia, Middle East and North America, dealing with clients and stakeholders at both C-suite and Board level.

T: +44 207 389 9400

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