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Sustainability’s influence on consumer choice stabilises after a year of decline
Brand Finance data reveals fewer industries are seeing a decline in sustainability influence compared to 2025, signalling limits to the ‘ESG backlash’ Google overtakes Apple to top all brands with highest Sustainability Perceptions Value, reaching $41.9 billion Apple has the … read more
NTT Group remains the fifth most valuable telecoms brand globally
Brand Finance’s Telecoms 150 2026 report reveals three of Japan’s five telecoms brands rank within sector’s top 20 $73.4 billion: Japanese telco brands hold fourth largest brand value share globally au remains 14 th most valuable brand in the telecoms … read more
China Mobile remains a global telecoms stalwart
Brand Finance’s Telecoms 150 2026 report shows Chinese telecom brands’ value are up 4% to $76.2 billion Chinese telecom brands hold the sector’s third largest brand value share $49.4 billion: China Mobile remains the fourth most valuable telecoms brand globally … read more
Americans recognize Irish brands, but Baileys is strongest among US consumers
New Brand Finance data reveals the strongest Irish brands according to US consumers Baileys is the strongest Irish brand among US consumers 3 of the 5 strongest Irish brands in the US are alcohol brands: Baileys, Guinness, and Jameson Guinness … read more
South Korea ranks 17th globally in the telecoms sector, led by KT
New Brand Finance data reveals South Korea's telecom brands are valued at $8.1 billion in 2026 KT brand value up 11% to $3.9 billion SK Telecoms drops 10 places, brand value declines 15% to $2.6 billion Up 26%: LG HelloVision … read more
AIS retains global position as Thailand's telecoms sector records mixed performance
New Brand Finance Telecoms 150 2026 report reveals AIS ranks 46 th globally AIS’ brand value rises 9% to $3.2 billion with a BSI of 83.7/100 True Dtac’s brand value declines by 6% to $1.6 billion Total value of world’s … read more
Globe Telecom ranks among world’s 10 strongest telecoms brands, lifting Philippines’ global profile in the sector
Brand Finance’s Telecoms 150 2026 report finds 50% of Filipino telco brands among the world’s 100 strongest Smart emerges as 31 st strongest telecoms brand after a 22-spot climb PLDT records double-digit brand value growth Converge returns to the ranking, … read more
Indian telecoms brands grow to $16.5 billion in brand value in 2026
Brand Finance’s Telecoms 150 2026 report finds that price increases across prepaid and postpaid plans boosted the value of Indian telecom brands Airtel and Jio Group record brand value growth, remain in the global top 50 Vi moves up three … read more
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Penny Erricker
Associate Communications Manager
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Gayathri Saravana Kumar
Marketing Director - Asia Pacific
Brand Finance

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