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BRAND FINANCE SORT UNE NOUVELLE ETUDE SUR LE CHANGEMENT DE PERCEPTION DES « MARQUES NATIONALES » DEPUIS L’INVASION PAR LA RUSSIE
15 March 2022
L’étude révèle que le public, dans la plupart des pays du monde, blâme la Russie pour la guerre actuelle en Ukraine, les répondants en Inde étant divisés et la majorité des personnes en Chine blâmant les États-Unis. La réputation de … read more
La France retrouve son 6e rang mondial au sein du classement Global Soft Power Index 2022 et les États-Unis rebondissent en se classant au 1er rang du Soft Power mondial
15 March 2022
La France gagne une place au 6e rang mondial avec un indice de 60,6 Les États-Unis rebondissent et redeviennent leader (indice de 70,7) Le Royaume-Uni (2e) devance l'Allemagne, leader l'an dernier La Chine au plus haut niveau de son histoire, … read more
Global Soft Power Index 2022: USA bounces back better to top of nation brand ranking
15 March 2022
USA reclaims 1 st place in ranking after turning corner on COVID-19 UK takes 2 nd spot and leads Europe, ahead of last year’s leader Germany China up to 4 th - its highest position ever, overtaking Japan in Asia … read more
Russia’s soft power collapses globally following invasion, attitudes towards Ukraine soar
14 March 2022
Russia blamed for conflict by most of the world Opinions in Brazil, South Africa, Turkey in close alignment with the West United States sees much greater division of attitudes compared to Europe Russia’s reputation plummets by 19% globally compared to … read more
Aramco is Middle East’s Most Valuable Brand, Etisalat is Strongest
09 March 2022
With a brand value of US$43.6 billion, Aramco retains top spot on Brand Finance Middle East 150 ranking , as oil prices bounce back after pandemic ADNOC is second most valuable brand in Middle East, #1 in UAE as oil … read more
Aramco is Most Valuable Brand in Saudi Arabia and Middle East
09 March 2022
Aramco remains most valuable brand in Saudi Arabia and across MENA region for 3 rd consecutive year, brand value US$43.6 billion stc is Saudi Arabia’s strongest brand according to Brand Finance Saudi Arabia 50 2022 ranking , with a Brand … read more
ADNOC Retains Title of Most Valuable Brand in UAE
09 March 2022
ADNOC retains title of UAE’s most valuable brand , brand value up 19% to US$12.7 billion Etisalat is strongest brand in the UAE for a second year Aldar has the fastest growing Brand Strength Index (BSI) in the real estate … read more
KPC is Kuwait’s Most Valuable Brand, NBK is Kuwait’s Strongest Brand
09 March 2022
Valued for first time, KPC takes top spot in Brand Finance Kuwait 10 ranking and ranks ninth across entire Middle East Zain is Kuwait’s second most valuable brand and fastest-growing NBK loses brand value, but remains Kuwait’s strongest brand View … read more
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Penny Erricker
Associate Communications Manager
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Gayathri Saravana Kumar
Marketing Director - Asia Pacific
Brand Finance

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