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August Decree Could Boost Balance Sheets of Italian Companies by €200 billion
The “Decreto Agosto”- August Decree, now authorises Italian companies to put their homegrown brands on the balance sheet for the first time Should trademark valuation be adopted by 100% of eligible Italian companies, it would increase the value of balance … read more
Corona Defies Unfortunate Name Association & is Crowned World’s Most Valuable Beer Brand
World’s top 50 beer brands lose 16% of cumulative brand value due to COVID-19 pandemic Despite unfortunate name association, Corona is once again world’s most valuable beer brand, brand value US$5.8 billion Mexico’s Victoria is strongest beer brand, AAA brand … read more
Top Indian Brands Show Resilience Recording Brand Value Growth in 2020 Despite Lockdown
Total value of India’s top 100 brands increased by 2% over the course of 2020 TATA Group in league of its own, tops ranking with brand value US$21.3 billion Jio breaks into top 10 most valuable brands and rings in … read more
Estrella Damm, Mahou y San Miguel, las marcas españolas de cervezas más valiosas, resisten al Covid-19 según Brand Finance
Las marcas españolas de cerveza aumentan su valor de marca mientras las 50 más valiosas del sector pierden más de 13 mil millones de euros Corona maneja con éxito la desafortunada asociación de nombres y se corona la marca de … read more
COVID-19 Vaccine Race Boosts Brand Values Across Pharma Giants
COVID-19 vaccination race among pharma giants results in brand value growth – Pfizer up 6%, AstraZeneca up 18%, and Sinopharm up 58% Johnson & Johnson retains title of world’s most valuable pharma brand in Brand Finance Pharma 25 2021 ranking … read more
Deutsche Top-100-Marken: Da weiß man, was man hat.
Hier sind sie, die 100 wertvollsten Marken in Deutschland, im Germany 100 2021 Report von Brand Finance erstmals wieder auf Deutsch Die Top-Marken Schulter an Schulter Gewinner: nicht nur wg. Corona, sondern wg. zukunftsfähigem Konzept  Verlierer: nicht nur wg. Corona, … read more
CLASSEMENT BRAND FINANCE FOOTBALL 50 2021 : LE BAYERN DE MUNICH COURONNEE LA MARQUE DE FOOTBALL LA PLUS FORTE DU MONDE ALORS QUE LA SUPER LEAGUE A ENDOMMAGE L'ELITE EUROPEENNE
L’échec du projet de Super League Européenne a un impact négatif sur la Force de Marque des clubs fondateurs et fait perdre 600 millions d’euros à la valeur de ces marques Insensible au fiasco de l'ESL, le Bayern de Munich … read more
Bayern Munich Crowned World’s Strongest Football Brand as ESL Fallout Damages Europe’s Elite
Failed European Super League project adversely impacts founding clubs’ brand strength and knocks €600 million off brand values Unaffected by ESL fiasco, Bayern Munich claims title of world’s strongest football brand, with elite AAA+ brand rating, and tops ranking for enterprise … read more

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Penny Erricker
Associate Communications Manager
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Gayathri Saravana Kumar
Marketing Director - Asia Pacific
Brand Finance

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