Press Releases

According to the Global Soft Power Index 2023 , Russia is the world’s only nation to lose soft power over the past year, as its Reputation has plummeted globally in the wake of its aggression against Ukraine, causing it to … read more

Aramco’s dominance as the most valuable Middle Eastern brand continues ADNOC is the strongest Oil & Gas Brand in the Middle East, remains the most valuable UAE brand QatarEnergy-owned Qatargas is fastest-growing brand, up 147% Etisalat by e& is the … read more

ADNOC maintains its status as the most valuable UAE brand, valued at US$14.2 billion Etisalat by e& is the strongest Middle Eastern brand from any sector, with AAA BSI rating FAB is the most valuable banking brand in the UAE … read more

Aramco maintains dominance as the most valuable Middle Eastern brand stc is strongest brand in Saudi Arabia, earning AAA rating Mobily is the fastest growing telecoms brand in the Middle East Afia is the fastest growing brand, up 117% to … read more

National Bank of Egypt has become the most valuable Egyptian brand, valued at US$478 million Efg-Hermes and Ezz Steel are fastest-growing Egyptian brands, up 52% and 32% In addition to being most valuable, National Bank of Egypt is also the … read more

QNB is the most valuable Qatari brand, valued at US$7.7 billion Qatargas is fastest-growing Qatari brand, up 147% Qatar Airways continues to rebound from pandemic restrictions and is fastest growing airline brand in the region In addition to being most … read more

KPC retains position as most valuable Kuwaiti brand, valued at US$4.1 billion Boubyan and Kuwait Finance House are the fastest-growing Kuwaiti brands, up 33% and 31% Zain is strongest Kuwaiti brand, earning AA+ rating Burgan Bank is the newest entrant … read more

Lego is the world’s most valuable toy brand for the 9th year running US-based toy brands dominate the top 10, but Japanese brands still feature Magic: The Gathering is the fastest growing brand with an impressive 122% brand value increase Star Wars is the strongest brand, but Fisher-Price is hot on its heels … read more