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Press Releases

Primul clasament al celor mai valoroase branduri românești
· Dacia este cel mai valoros brand românesc, cu o valoare de 1,2 miliarde euro · Cu o valoare de 206 milioane euro, Dedeman este cel mai valoros brand cu acționariat 100% românesc · Sectorul de retail a generat cea … read more
Neymar transfer is PSG brand’s first-class ticket to China
• New market research study suggests Neymar can help PSG brand grow in China • Neymar is the 3rd most popular footballer in China after Ronaldo and Messi • Only 1% of Chinese fans place PSG among favourite clubs, showing … read more
Manchester United dominates in China, ahead of Bayern Munich and Real Madrid
· Guangzhou Evergrande and Manchester United: the two most popular teams in China · 56% of all Chinese fans follow a Premier League club, exceeding other major European leagues · Streaming football games is more popular than TV-viewing for younger, … read more
South African Brands Overcome Unstable Conditions
· Total brand value in the table increases 3% year-on-year to R395 billion · Capitec, the fastest growing bank brand, is up 25% in value to R5 billion · The retail industry shows signs of recovery, recording 9% growth overall … read more
Nuevas normas en reporting exigidas para poner en valor los $35 billones a los activos intangibles
Según el informe Global Intangible Finance Tracker (GIFT™) de Brand Finance, la publicación de los activos intangibles sigue siendo claramente baja. En la actualidad, casi tres cuartos del valor intangible global, unos 35 billones de dólares, sigue sin aparecer en … read more
Experts Demand End to Illogical Financial Reporting Rules that Exclude $35tn of Intangible Value
According to the Brand Finance Global Intangible Finance Tracker (GIFT™), the disclosure of intangible assets remains disappointingly low, with US$35 trillion, or almost three quarters of global intangible value, not reflected in balance sheets in 2016. See the full Brand … read more
EDP mantém liderança, como marca portuguesa mais valiosa
A EDP mantém-se como marca portuguesa mais valiosa, segundo o estudo Brand Finance Portugal 25, elaborado pela consultora Brand Finance e que avalia as marcas de diversos sectores e países a nível mundial. A EDP foi avaliada em 2.683 milhões … read more
Mexico’s Strongest and Most Valuable Brands Revealed
· OXXO is Mexico’s strongest brand with a brand strength rating of AAA+. · Pemex, the country’s most valuable brand at US$8.477 billion, faces new challenges as energy market is deregulated. · Telcel is most valuable telecommunications brand, up 16% … read more

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Penny Erricker
Communications Executive
Brand Finance
Cristina Campos
Communications Director - Southern Europe & Latin America
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Mark Crowe
Managing Director
Andrew Ee
Communications Director – Asia Pacific
Brand Finance