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Irish brand values increase as Guinness becomes most valuable brand, while construction and engineering brands grow quickly
24 March 2022
View the full Brand Finance Ireland 25 2022 report here Guinness (brand value up 4% to just above €2.2 billion) has recaptured the number one place on the ranking of the most valuable Irish brands in the world, according to … read more
Successful electronics brands are switched on to post-COVID era as Apple remains on top of new global brand ranking
23 March 2022
Apple holds onto the top spot as the most valuable electronics and appliances brand with a record valuation of US$355 billion Samsung brand value grows slightly to retain second position Huawei has big increase in brand value despite pushback from … read more
La mayor parte del mundo culpa a Rusia del conflicto derrumbando su poder blando según Brand Finance
18 March 2022
Un nuevo estudio de Brand Finance revela que los apoyos a favor de Ucrania disparan su poder blando. Las opiniones de Brasil, Sudáfrica y Turquía se alinean con Occidente. Muy pocos europeos culpan a Estados Unidos sin embargo ellos mismos … read more
Sverige utses till världens 14:e starkaste varumärke
17 March 2022
Brand Finance släpper sitt Global Soft Power Index 2022. Nationsvarumärket Sverige rankas unikt högt även under turbulenta 2021. Ryssland rasar men inte under 2021 (mätperioden) utan först efter Ukrainainvasionen Sverige har utsetts till världens fjortonde starkaste varumärke enligt den senaste  … read more
BRAND FINANCE SORT UNE NOUVELLE ETUDE SUR LE CHANGEMENT DE PERCEPTION DES « MARQUES NATIONALES » DEPUIS L’INVASION PAR LA RUSSIE
15 March 2022
L’étude révèle que le public, dans la plupart des pays du monde, blâme la Russie pour la guerre actuelle en Ukraine, les répondants en Inde étant divisés et la majorité des personnes en Chine blâmant les États-Unis. La réputation de … read more
La France retrouve son 6e rang mondial au sein du classement Global Soft Power Index 2022 et les États-Unis rebondissent en se classant au 1er rang du Soft Power mondial
15 March 2022
La France gagne une place au 6e rang mondial avec un indice de 60,6 Les États-Unis rebondissent et redeviennent leader (indice de 70,7) Le Royaume-Uni (2e) devance l'Allemagne, leader l'an dernier La Chine au plus haut niveau de son histoire, … read more
Global Soft Power Index 2022: USA bounces back better to top of nation brand ranking
15 March 2022
USA reclaims 1 st place in ranking after turning corner on COVID-19 UK takes 2 nd spot and leads Europe, ahead of last year’s leader Germany China up to 4 th - its highest position ever, overtaking Japan in Asia … read more
Russia’s soft power collapses globally following invasion, attitudes towards Ukraine soar
14 March 2022
Russia blamed for conflict by most of the world Opinions in Brazil, South Africa, Turkey in close alignment with the West United States sees much greater division of attitudes compared to Europe Russia’s reputation plummets by 19% globally compared to … read more
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Penny Erricker
Associate Communications Manager
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
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Marketing Director - Asia Pacific
Brand Finance

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