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Press Releases

Global Soft Power Index 2021: Japan is top-performing Asian nation, ranking 2nd overall
26 February 2021
Japan is top performing Asian nation and second globally , jumping up two spots in Brand Finance’s Global Soft Power Index 2021 Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation … read more
Global Soft Power Index: Norway Climbs Ranks in Top 20
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Well-governed nations such as Norway (17 th ) climb ranks in the top 20 … read more
Global Soft Power Index: Ireland Holds on to Top 30 Spot
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Ireland holds on to spot in top 30 despite sliding down 5 spots in … read more
Global Soft Power Index: Greece Enjoys Moderate Boost
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Traditional powerhouses – UK (3 rd ), France (7 th ), China (8 th … read more
Global Soft Power Index: Finland Climbs Ranks in Top 20
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Well-governed nations such as Finland (18 th ) climb ranks in the top 20 … read more
Global Soft Power Index: China in Top 10
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place China’s score is stunted by global media coverage of COVID-19, but nation clings on … read more
Global Soft Power Index: Belgium Ranks 21st
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Belgium (21st) enjoys moderately successful performance across Soft Power Pillars Hailed as global success … read more
Global Soft Power Index: Australia breaks into Top 10
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Australia breaks into top 10 following improvement across most pillars and effective COVID-19 response … read more
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Penny Erricker
Associate Communications Manager
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
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Marketing Director - Asia Pacific
Brand Finance

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