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Real Madrid y Barcelona luchan codo con codo por ser la marca de club de fútbol más valiosa del mund
29 July 2020
Las 50 marcas del sector del fútbol llevan perdidos 751 millones de euros de su valor con el Covid-19, de los cuales 164 millones correspondes a las marcas de clubes españoles Con un valor de 1,419 millones de euros, la … read more
Real Madrid and Barcelona neck-and-neck as world’s most valuable football brands
29 July 2020
· Real Madrid remain world’s most valuable football brand, but Barcelona narrow the gap to just €6 million · COVID-19 causes total brand value of top 50 clubs to decrease for the first time in 6 years – €751 million … read more
Top Swedish Brands Could Lose Over SEK 150 Billion from COVID-19
23 July 2020
Top 50 most valuable Swedish brands from Brand Finance Sweden 50 2020 ranking stand to lose over SEK 150 billion of cumulative brand value following devastating COVID-19 pandemic IKEA retains title of nation’s most valuable brand, valued at SEK 188.2 … read more
Top Norwegian Brands Could Lose Over NOK 30 Billion from COVID-19
22 July 2020
Top 10 most valuable Norwegian brands from Brand Finance Norway 10 2020 ranking stand to lose over NOK 30 billion of cumulative brand value following devastating COVID-19 pandemic Equinor retains title of nation’s most valuable brand, valued at NOK 87.1 … read more
World’s Top 25 Most Valuable Restaurant Brands Could Lose up to $33bn of Brand Value from COVID-19
16 July 2020
Restaurant sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of brand value, equating to a US$33 billion loss cumulatively Starbucks has retained title of world’s most valuable restaurant brand, brand value up 5% to US$41.0 billion … read more
World’s Top 25 Most Valuable Healthcare Brands Could Lose Over $16bn of Brand Value from COVID-19
15 July 2020
Healthcare sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$16 billion loss cumulatively UnitedHealthcare retains title of world’s most valuable healthcare brand, despite brand value dropping 7% HCA is sector’s … read more
¿Estás pensando en eliminar el coste de patrocinio?
09 July 2020
Cómo saber si merece la pena o no mantener la inversión en patrocinios es una cuestión de medir y calcular. 1.- Medir el impacto del patrocinio en la construcción de los elementos de la marca. 2.- Medir el rendimiento de … read more
World’s Top 25 Most Valuable Media Brands Could Lose Over US$40 Billion of Brand Value from COVID-19
09 July 2020
Media sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$40 billion loss cumulatively Despite controversies, Facebook claims title of world’s most valuable media brand, brand value US$79.8 billion Ones to … read more
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Penny Erricker
Senior Communications Executive
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
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Marketing Director - Asia Pacific
Brand Finance

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