Press Releases

The Chinese Premier League rights deal for 2019-22 has been cancelled, following a payment dispute. Brand Finance dives into the implications for both the Premier League and Chinese football fans, including over £500m of brand value and £2.5bn of business … read more

Con datos de Brand Finance, el indicador ahora reconoce la contribución de las marcas como activos intangibles a la innovación en una economía. La actualización 2020 del Índice de Innovación Global (IIG) incluye una métrica de valor de marca … read more

Just published, the 2020 iteration of the Global Innovation Index includes a brand value metric for the first time in the history of the study Brand Finance’s ISO-certified database of the world’s top 5,000 brand values has been used to … read more

Total value of Top 100 Singaporean brands in 2020 down 8% to US$48.9 billion, from US$53.3 billion in 2019 DBS dominates in top spot, despite its brand rating and value marginally decreasing OCBC fights back to reclaim second spot Singtel … read more

En una operación de M&A, usar una u otra marca es una cuestión de medir y calcular el retorno de cada opción Medir cual de las dos marcas es mas fuerte Medir el retorno por mercado objetivo Medir el impacto … read more

China records biggest growth in brand value in Brand Finance Global 500 ranking over last decade, nearly 8 times faster than overall growth of world’s most valuable brands China is home to world’s fastest growing brands, Alibaba.com grows staggering 4029% … read more

在过去10年中，中国品牌的总价值在“Brand Finance全球品牌价值500强”排行榜中的增长速度最快，比榜单整体的品牌价值增速度快近8倍。 中国拥有世界上价值增长最快的品牌，阿里巴巴在过去十年里品牌价值增速达到了惊人的4029%，成为了全球品牌价值增长最快的品牌。 在《Brand Finance 2020年中国品牌价值500强》中，中国工商银行蝉联最有价值的中国品牌，其品牌价值突破800亿美元大关。 平安推出的“好医生”服务进一步推动了集团的发展，其品牌价值较去年提升了20%，位列榜单第二。 … read more

Logistics sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$16.7 billion loss cumulatively UPS has retained title of world’s most valuable logistics brand, brand value US$29.5 billion DSV is sector’s … read more