Press Releases

Food & drink brands likely to see limited impact as a result of COVID-19 pandemic Coca-Cola retains title of world’s most valuable and strongest soft drinks brand, brand value US$37.9 billion Yili overtakes Danone as world’s most valuable dairy brand … read more

Nuevo valor para medir la marca España Con datos de Brand Finance, el indicador ahora reconoce la contribución de las marcas como activos intangibles a la innovación en una economía. Con una puntuación de 33.29 sobre 100 en el indicador … read more

The Chinese Premier League rights deal for 2019-22 has been cancelled, following a payment dispute. Brand Finance dives into the implications for both the Premier League and Chinese football fans, including over £500m of brand value and £2.5bn of business … read more

Con datos de Brand Finance, el indicador ahora reconoce la contribución de las marcas como activos intangibles a la innovación en una economía. La actualización 2020 del Índice de Innovación Global (IIG) incluye una métrica de valor de marca … read more

Just published, the 2020 iteration of the Global Innovation Index includes a brand value metric for the first time in the history of the study Brand Finance’s ISO-certified database of the world’s top 5,000 brand values has been used to … read more

Total value of Top 100 Singaporean brands in 2020 down 8% to US$48.9 billion, from US$53.3 billion in 2019 DBS dominates in top spot, despite its brand rating and value marginally decreasing OCBC fights back to reclaim second spot Singtel … read more

En una operación de M&A, usar una u otra marca es una cuestión de medir y calcular el retorno de cada opción Medir cual de las dos marcas es mas fuerte Medir el retorno por mercado objetivo Medir el impacto … read more

China records biggest growth in brand value in Brand Finance Global 500 ranking over last decade, nearly 8 times faster than overall growth of world’s most valuable brands China is home to world’s fastest growing brands, Alibaba.com grows staggering 4029% … read more