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TikTok é eleita a marca que mais cresce no mundo pelo Relatório Brand Finance Global 500 2022
Nova participante TikTok nomeada a marca de crescimento mais rápido do mundo, até 215%, liderando a revolução global no consumo de mídia Apple mantém a marca mais valiosa do mundo título com avaliação recorde em mais de US$355 bilhões, seguido … read more
Oil Giants Continue to Lead Brand Value Ranking while Etisalat is Middle East and Africa's Strongest Brand
Aramco (US$43.6 billion) remains Middle East’s and Saudi Arabia’s most valuable brand , while fellow oil and gas giant ADNOC (US$12.7 billion) holds on to top spot in UAE Etisalat defends title of region’s strongest brand and claims crown of … read more
Brand Finance Global 500: Mercedes-Benz ist wertvollste Marke Deutschlands
Einzelhandel zieht an: Edeka und Lidl mit dem größten Wachstum im Markenwert aller deutschen Marken London/Hamburg (jm). Mercedes-Benz ist die wertvollste deutsche Marke 2022. Das ergab der Report „Brand Finance Global 500 2022“, in dem jährlich die 500 wertvollsten und … read more
Walmart is America’s Most Popular Brand; US Bank Records Biggest Rise in Popularity
Walmart is most popular brand in US according to Brand Finance BrandBeta US 2021 report , with BrandBeta score of 9.0 out of 10 US Bank has seen biggest popularity increase over past year, with BrandBeta score up by 13% … read more
Buona gestione del Covid, effetto Draghi, europei di calcio e Maneskin hanno fatto decollare il valore economico finanziario del brand Italia e contribuito alle buone prospettive di PIL
Brand Finance Nation Brands 2021, i paesi ordinati per valore economico finanziario originato da immagine & reputazione  Il valore economico finanziario del brand Italia è in forte recupero dopo il crollo registrato lo scorso anno La forte crescita è dovuta … read more
World’s Top Nation Brands on Road to Recovery with Global Brand Value up 7%
Total brand value of top 100 in Brand Finance Nation Brands ranking has grown by 7% year on year, but remains lower compared to pre-COVID-19 levels No movements in top 10, US and China remain in league of own in … read more
Sverige på topp 10-listan över världens starkaste nationsvarumärken
Sverige kvalar in på topp 10-listan och utses till världens nionde starkaste varumärke Schweiz tar titeln som världens starkaste varumärke från Tyskland delvis reflekterat av att befolkningen i flera av världens största ekonomier är missnöjda med hanteringen av COVID-19.  Australien … read more
中国是世界第二大最具价值的国家品牌
中国位列全球第二大最具价值品牌国家,品牌价值为 19.9万亿美元 B rand F inance全球国家品牌榜排名前100的品牌总价值同比增长7%,仍低于新冠疫情前的水平 爱沙尼亚利用数字化基础建设成为增长最快的国家品牌,增速达 38% 相比之下,受内乱与冲突的影响,缅甸与埃塞俄比亚均在品牌价值下降最快的国家之中,分别下降 26% 与 22% 瑞士接替德国获得全球最强国家品牌的称号,其原因是大众普遍认为世界上最大的几个经济体均对新冠疫情应对不佳 澳大利亚和新西兰进入国家品牌强度排名前十 新加坡与阿联酋作为仅有的两个在品牌强度榜中领先的非西方国家,打破了西方国家对这一排名的垄断 … read more

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Penny Erricker
Associate Communications Manager
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Gayathri Saravana Kumar
Marketing Director - Asia Pacific
Brand Finance

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