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Press Releases

BRI and Bank Mandiri: Among top 10 ASEAN brands
Brand Finance’s latest data points to top Indonesian brands accounting for 17% or $53.2 billion in value, powered by a strong consumer economy BCA named the second strongest brand in ASEAN Indomie rises to second place among ASEAN food brands, … read more
BDO joins the elite, now among ASEAN’s top 10 banking brands
Brand Finance’s latest regional data reveals top Philippine brands hold a collective value of $32.3 billion, driven by growth in banking, retail, and utilities sectors Cebu Pacific ranked as strongest airline brand in the region Jollibee Group sweeps top three … read more
PTT is ASEAN’s third most valuable brand in 2025
Brand Finance’s latest data reveals Thailand’s top brands account for $45.8 billion or 15% of the region’s leading names,   spurred by its retail and energy brands Thai Airways and Bangkok Airport rank among ASEAN’s most valuable aviation brands Kasikornbank: Among … read more
Vinpearl crowned ASEAN’s strongest brand of the year
Brand Finance data reveals Vietnamese brands contribute 12% ($38.1 billion) of ASEAN’s total brand value, led by banking and telecom-driven digital growth Vietcombank ranks as ASEAN’s third strongest brand with an AAA+ rating Viettel Group clinches fourth place among ASEAN’s … read more
DBS overtakes PETRONAS to become ASEAN’s most valuable brand in 2025
New Brand Finance data reveals top 500 ASEAN brands are valued at $306.6 billion in 2025 USD17.2 billion brand value: DBS leads as the region’s most valuable brand Vietnam’s Vinpearl: Strongest ASEAN brand of the year Fastest-growing ASEAN brand champion: … read more
PETRONAS’ double win: ASEAN’s most valuable and strongest oil & gas brand position retained
New Brand Finance data reveals Malaysia remains a dominant player, contributing 19% of the region’s total brand value Fastest-growing ASEAN brand champion: Malaysia Airline's value triples Maybank ranks among ASEAN’s top 10 most valuable brands  KPJ Healthcare emerges as ASEAN’s fastest-growing … read more
The Dallas Cowboys dominate as the NFL’s leading brand
The Dallas Cowboys remain the NFL’s most valuable brand at $3.0 billion, worth more than twice the runner-up, the Philadelphia Eagles The Philadelphia Eagles climb to 2 nd , with brand value up 10% to $1.3 billion following Super Bowl … read more
South Korean brands overcome political headwinds to record 7% growth in 2025
New Brand Finance’s research shows that the combined value of South Korea’s top 150 brands stands at USD342.2 billion Samsung on cloud nine: remains South Korea’s most valuable brand Samsung Heavy Industries’ strong credibility and familiarity makes it South Korea’s … read more
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Penny Erricker
Associate Communications Manager
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Gayathri Saravana Kumar
Marketing Director - Asia Pacific
Brand Finance

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