Press Releases

The latest Brand Finance ranking reveals IQOS is the world’s fastest-growing tobacco brand, up 8%, amid a global shift towards smokeless alternatives and increasing regulatory pressures Marlboro maintains the top position for the 10 th consecutive year, with a brand … read more

European fashion houses lead global growth; Louis Vuitton, Rolex, and Dolce & Gabbana stand out Louis Vuitton reigns as the most valuable apparel brand ranked, valued at $32.2 billion Rolex continues its dominance as the strongest apparel brand in the … read more

Over half of food brands post double-digit brand value increases while over 80% of banking brands show upticks in value Top 3 most valuable Vietnamese brands retain 2023 rankings; Viettel leads with brand value of USD8.9 billion, followed by Vinamilk … read more

Brand Finance data reveals Paris 2024 Games boosted the value of the Olympics brand by 37% The Olympics brand is more valuable than other major sports organisations including the Premier League and NBA – only the NFL brand is more … read more

New data from Brand Finance reveals top considerations across generations when joining or leaving an employer 4 th September, LONDON – The factors influencing job choice vary widely across generations and regions, according to new data from Brand Finance , … read more

Equinor is now the most valuable Nordic brand at EUR15.6 billion, while IKEA drops to second place LEGO becomes the Nordics’ strongest brand, rated AAA Novo Nordisk is now one of the region’s most valuable and fastest-growing brands following high … read more

NVIDIA's brand value growth skyrockets, more than 2.5 times to reach USD44.5 billion Apple reclaims top spot as the most valuable tech brand of 2024 , overtaking Amazon from past year Weixin/WeChat, YouTube and Google earn prestigious AAA+ brand strength … read more

Coca-Cola is the world’s most valuable and strongest non-alcoholic drinks brand, valued at $35 billion   Carbonated soft drinks dominate the top 10, with Pepsi, Dr Pepper, and Sprite leading the way   Nongfu Spring achieves the highest brand value … read more