Press Releases

Índice Global de Poder Blando 2024 de Brand Finance (Global Soft Power Index 2024)   Brasil (48.8/100), Argentina (45/100) y México (44/100), los países de Latinoamérica con mayor influencia según el informe Global Soft Power Index 2024.   Solo Brasil, … read more

Sweden continues as Nordic Soft Power leader   Norway overtakes Sweden for Sustainable Future   Denmark remains among top 20 soft power nations in the world   Finland punches above its weight in new Recommendations rankings    Iceland maintains 34 … read more

Sweden’s remains Nordics’ highest-ranked soft power nation despite drop in Reputation and Familiarity    Norway takes Nordic lead for Sustainable Future, now ranked 3 rd globally    Nordic nations battle declining perceptions of Media & Communications    … read more

Romania now ranked 58 th globally in 2024 Global Soft Power Index   Romana’s rank increase underscored by significant leaps in Reputation and Influence    The 5 th annual global survey from Brand Finance ranks all 193 member states of … read more

La légère hausse de la familiarité et de l’influence permet à la France de renforcer son score global de Soft Power (+4,9 points) malgré une baisse significative de sa réputation   La 5e étude mondiale de Brand Finance classe pour … read more

Die 5. jährliche globale Ausgabe von Brand Finance listet erstmals alle 193 Mitgliedsstaaten der Vereinten Nationen vollständig auf   China ist in diesem Jahr die am schnellsten wachsende Soft Power Nation und klettert in der Rangliste von Platz 5 auf … read more

Deutsche Telekom replaces Verizon as world’s most valuable telecoms brand e& Group's telecom vertical named world's strongest telecoms brand under leadership of sector’s top Brand Guardian, Hatem Dowidar Huawei maintains stable brand strength despite trade ban struggles [26 th February … read more

New data by Brand Finance reveals that Uber’s brand value is more than double the sector’s second highest Enterprise and Hertz stay stable in second and third positions Bolt triples its brand value through strong revenue growth Localiza builds brand … read more