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Press Releases

Global Soft Power Index: Greece Enjoys Moderate Boost
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Traditional powerhouses – UK (3 rd ), France (7 th ), China (8 th … read more
Global Soft Power Index: Finland Climbs Ranks in Top 20
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Well-governed nations such as Finland (18 th ) climb ranks in the top 20 … read more
Global Soft Power Index: China in Top 10
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place China’s score is stunted by global media coverage of COVID-19, but nation clings on … read more
Global Soft Power Index: Belgium Ranks 21st
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Belgium (21st) enjoys moderately successful performance across Soft Power Pillars Hailed as global success … read more
Global Soft Power Index: Australia breaks into Top 10
25 February 2021
Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Australia breaks into top 10 following improvement across most pillars and effective COVID-19 response … read more
Global Soft Power Index: Ukraine Drops out of Top 50
25 February 2021
Strong and stable Germany trumps America, claiming top spot in Brand Finance’s Global Soft Power Index 2021 , with Angela Merkel named the world’s most respected leader Last year’s winner, the US , is fastest falling nation in Index, down … read more
Global Soft Power Index: Sweden in Top 15 for COVID-19 Response
25 February 2021
Strong and stable Germany trumps America, claiming top spot in Brand Finance’s Global Soft Power Index 2021 , with Angela Merkel named the world’s most respected leader Sweden in 9 th place in Global Soft Power Index and comes 13 … read more
Global Soft Power Index 2021: South Korea Ranks 11th
25 February 2021
Strong and stable Germany trumps America, claiming top spot in Brand Finance’s Global Soft Power Index 2021 , with Angela Merkel named the world’s most respected leader South Korea has gained 3 places to claim 11 th in the Global … read more
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Penny Erricker
Communications Executive
Brand Finance
Cristina Campos
Communications Director - Southern Europe & Latin America
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Mark Crowe
Managing Director
Australia
Andrew Ee
Communications Director – Asia Pacific
Brand Finance
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