Press Releases

Saudi Aramco retains title of Saudi Arabia’s most valuable brand, brand value US$37.5 billion stc is KSA’s strongest brand, with a Brand Strength Index (BSI) score of 83.9 out of 100 SABIC retains 3 rd spot, brand value US$4.0 billion … read more

US loses position as the world’s soft power superpower – dropping to 6 th , as Germany claims top spot in the Brand Finance Global Soft Power Index 2021 Perceptions of former President Trump and handling of the pandemic to … read more

El sector del juego, muy impactado por la pandemia, logra aumentar su valor En España las marcas no levantan cabeza: al miedo a la pandemia, los horarios de locales de ocio y la ausencia de turistas se unen nuevas restricciones … read more

To access recordings and additional materials, register for the Global Soft Power Summit 2021 event hub here Former US Secretary of State, Hillary Rodham Clinton, participated in a keynote conversation at the Global Soft Power Summit 2021 yesterday, hosted by … read more

Following a 0.7-point increase, South Africa scores 37.2 out of 100 to rank 37 th overall in Brand Finance’s Global Soft Power Index 2021 Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is … read more

Japan is top performing Asian nation and second globally , jumping up two spots in Brand Finance’s Global Soft Power Index 2021 Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation … read more

Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Well-governed nations such as Norway (17 th ) climb ranks in the top 20 … read more

Germany claims top spot in Brand Finance’s Global Soft Power Index 2021 , while US is fastest-falling nation in ranking , down to 6 th place Ireland holds on to spot in top 30 despite sliding down 5 spots in … read more