Press Releases

En una operación de M&A, usar una u otra marca es una cuestión de medir y calcular el retorno de cada opción Medir cual de las dos marcas es mas fuerte Medir el retorno por mercado objetivo Medir el impacto … read more

China records biggest growth in brand value in Brand Finance Global 500 ranking over last decade, nearly 8 times faster than overall growth of world’s most valuable brands China is home to world’s fastest growing brands, Alibaba.com grows staggering 4029% … read more

在过去10年中，中国品牌的总价值在“Brand Finance全球品牌价值500强”排行榜中的增长速度最快，比榜单整体的品牌价值增速度快近8倍。 中国拥有世界上价值增长最快的品牌，阿里巴巴在过去十年里品牌价值增速达到了惊人的4029%，成为了全球品牌价值增长最快的品牌。 在《Brand Finance 2020年中国品牌价值500强》中，中国工商银行蝉联最有价值的中国品牌，其品牌价值突破800亿美元大关。 平安推出的“好医生”服务进一步推动了集团的发展，其品牌价值较去年提升了20%，位列榜单第二。 … read more

Logistics sector moderately impacted by COVID-19 pandemic, brands could lose up to 10% of brand value, equating to a US$16.7 billion loss cumulatively UPS has retained title of world’s most valuable logistics brand, brand value US$29.5 billion DSV is sector’s … read more

Aerospace and defence sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of brand value, equating to a US$22.8 billion loss cumulatively Boeing has retained title of world’s most valuable aerospace and defence brand, despite brand value … read more

The top 50 Russian brands could lose up to RUB 743.5 billion worth of brand value as a result of the COVID-19 pandemic Sberbank dominates the Brand Finance Russia 50 2020 ranking as Russia’s most valuable brand for the fourth … read more

World’s top beer, spirits and champagne & wine brands could lose up to US$33 billion of brand value cumulatively as a result of COVID-19 pandemic Corona named world’s most valuable beer brand, brand value US$8.1 billion The king of beers, … read more

Airport sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of brand value, equating to a US$1.7 billion loss cumulatively Heathrow Airport has retained title of world’s most valuable airport brand, despite brand value falling 7% Bangkok … read more