Press Releases

The USA is once again the world leader in soft power, topping the latest iteration of the Global Soft Power Index for the 3 rd consecutive year.   The 5 th annual global survey from Brand Finance ranks all 193 … read more

USA and UK Ranked Top Nation Brands, China Takes Third Place, Overtaking Japan and Germany   Canada maintains 7 th position in the latest iteration of the Global Soft Power Index.   Canada is lauded for its world-class people and … read more

Gulf nations the United Arab Emirates, Saudi Arabia, and Qatar see faster growth in soft power ranking than any other nation brands worldwide since inception of the Global Soft Power Index in 2020   The 5 th annual global survey … read more

Índice Global de Poder Blando 2024 de Brand Finance (Global Soft Power Index 2024)   La influencia de España ha aumentado y ya ocupa el puesto número 11 entre las top 25 naciones más influyentes del mundo, especialmente gracias al aumento … read more

Índice Global de Poder Blando 2024 de Brand Finance (Índice Global de Poder Suave 2024)   Portugal sobe 3 lugares no Global Soft Power Index para o 27º lugar.   Portugal melhora significativamente as percepções em Reputação e Educação e … read more

Brand Finance Global Soft Power Index 2024 (Índice Global de Soft Power 2024)   O Brasil mantém sua 31ª posição entre as nações mais influentes. Nos últimos 5 anos, aumentou 10 pontos em soft power, de acordo com o Global … read more

Índice Global de Poder Blando 2024 de Brand Finance (Global Soft Power Index 2024)   Brasil (48.8/100), Argentina (45/100) y México (44/100), los países de Latinoamérica con mayor influencia según el informe Global Soft Power Index 2024.   Solo Brasil, … read more

Sweden continues as Nordic Soft Power leader   Norway overtakes Sweden for Sustainable Future   Denmark remains among top 20 soft power nations in the world   Finland punches above its weight in new Recommendations rankings    Iceland maintains 34 … read more