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Press Releases

Apple Bites Back Reclaiming Position of World’s Most Valuable Brand from Amazon
Five years since it last held top spot, Apple is named world’s most valuable brand by Brand Finance Global 500 2021 ranking as diversification strategy finally pays off, brand value US$263.4 billion As new technologies drive brand value across industries, … read more
Santander, Zara, Movistar, BBVA, El Corte Inglés, Iberdrola y Mercadona, siguen siendo las marcas españolas más valiosas del mundo resistiendo a la pandemia según Brand Finance
Las marcas españolas entre las 500 más valiosas del mundo han perdido 9,1 mil millones de Euros en 2021 entre las 7 (una media de 1,3 mil millones) . El valor total del ranking es también inferior a 2020, las … read more
La percepción exterior sobre la gestión española de la pandemia es mejor que la nuestra propia según Brand Finance
Brand Finance realiza el primer informe que analiza qué opina la gente de cómo han gestionado la crisis del Covid-19 los países Avance de resultados del segundo informe  Brand Finance Global Soft Power Index 2021 que analiza el Poder Blando de … read more
New Zealand Trumps America - Survey of Over 75,000 Respondents Ranks New Zealand Top and US Bottom for Combatting COVID-19
Brand Finance conducts world’s most comprehensive survey of public opinion on nations’ handling of COVID-19 as part of Global Soft Power Index 75,000 respondents from general public and 750 from specialist audiences asked about handling of COVID-19 by 105 nations … read more
Brand Finance identifica qué marcas incrementarán su cuota de mercado en 2021
Las top 10 marcas españolas más demandadas en 2020 - 21 serán Mercadona, Correos, Iberia, El Corte Inglés, Zara, Estrella Damm, San Miguel, Mapfre, Día y Movistar. Trece de los dieciocho sectores analizados están liderados por una marca española y, … read more
Viettel Retains Title of Vietnam’s Most Valuable Brand for 5th Consecutive Year, Vietcombank Named Vietnam’s Strongest Brand
Total value of Vietnam’s top 50 most valuable brands up 28% - growing from US$18.8 billion in 2019 to US$26.1 billion in 2020 Viettel continues to dominate as nation’s most valuable brand for 5 th consecutive year, brand value up … read more
Arcadia’s Brand Portfolio Worth £800 Million up for Grabs – Brand Finance
In January 2020, Brand Finance estimated the value of the Arcadia Group Ltd portfolio of brands at £800 million with Topshop accounting for a substantial proportion. It is the latest high street brand to go under, following Debenhams, House of … read more
Brand Finance Africa Expands in East Africa
Brand Finance – the world’s leading brand valuation consultancy – is pleased to announce that Walter Serem is the new Regional Manager of the East Africa region of Brand Finance Africa. He assumes the position with immediate effect. Walter joins … read more
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Brand Finance
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Brand Finance
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Marketing Director - Asia Pacific
Brand Finance

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