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تواصل علامات النفط والغاز التجارية للشرق الأوسط هيمنتها على المنطقة بترتيبها كأكثر العلامات التجارية قيمة في العالم - تفوقت شركة Etisalat على شركة Emirates Airlines لتصبح العلامة التجارية الأقوى في الشرق الأوسط للمرة الأولى
تحتفظ شركة Saudi Aramco بمكانتها كأكثر العلامات التجارية قيمة في الشرق الأوسط، على الرغم من تسجيلها خسارة بنسبة 20% من قيمة العلامة التجارية بمبلغ 37.5 مليار دولار أمريكي. تعتبر شركة أدنوك ثاني أكبر العلامات التجارية قيمة في المنطقة، حيث تصل … read more
Brand Finance Global 500 2021 - UK is Worst Performing Among Top 10 Markets, Recording 11% Decline in Brand Value
Combined value of 21 UK brands in ranking of world’s top 500 most valuable brands decreased 11% year-on-year , as Brexit uncertainty and COVID-19 wreak havoc on national and global economy Shell remains UK’s most valuable brand , down 11% … read more
Brand Finance Global 500 2021- Spotify Makes Debut in Ranking at 350th
Five years since it last held top spot, Apple is named world’s most valuable brand by Brand Finance Global 500 2021 ranking as diversification strategy finally pays off, brand value US$263.4 billion Spotify makes debut in ranking as Europe’s highest-ranked … read more
WeChat is World’s Strongest Tech Brand
Apple reclaims title of world’s most valuable tech brand in Brand Finance Tech 100 2021 ranking as diversification strategy finally pays off, brand value US$263.4 billion Amazon still dominates retail sector, but Alibaba.com shows no signs of slowing growth, brand … read more
Accenture Retains Title of World’s Most Valuable IT Services Brand for Third Consecutive Year
Accenture retains title of world’s most valuable and strongest IT services brand, boasting record brand value of US$26.0 billion, and achieving top Brand Strength Index (BSI) score of 85.6 out of 100 Third-placed TCS closes gap behind IBM, as TCS … read more
World’s Most Valuable Energy Brands Burn Midnight Oil to Meet Net Zero Ambitions as Brand Values Drop by 16% on Average
World’s most valuable oil & gas brands suffer 16% brand value hit from COVID-19, amid oil price crash and rising wave of public pressure for sustainability Oil brands are solution, not problem; resources and expertise needed to facilitate energy transition … read more
Where Does Jeff Bezos Rank Among the World’s Top 100 CEOs?
Jeff Bezos ranks 2 nd among world’s most famous CEOs according to Brand Finance’s Brand Guardianship Index 2021 , but fame is not everything as no “celebrity CEOs” make top 10 brand guardians list Mr. Bezos ranks 73 rd among … read more
Middle Eastern Oil & Gas Brands Continue to Dominate Region in Ranking of World’s Most Valuable Brands - Etisalat Overtakes Emirates Airlines to Become Middle East's Strongest Brand for First Time
Saudi Aramco retains its position as Middle East’s most valuable brand , despite recording a 20% brand value loss to US$37.5 billion ADNOC is second most valuable brand in region, brand value US$10.8 billion Fastest network in world, Etisalat , … read more
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Penny Erricker
Senior Communications Executive
Brand Finance
Florina Cormack-Loyd
Communications Director - North America
Brand Finance
Gayathri Saravana Kumar
Marketing Director - Asia Pacific
Brand Finance

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