Press Releases

Marlboro has retained title of world’s most valuable tobacco brand, brand value U$32.7 billion Winston records impressive 9% brand value growth to US$4.1 billion In contrast, Camel drops 14%, brand value damaged by increased regulation of menthols Two new entrants … read more

For the first time since 2009, the total brand value of the world’s 500 largest banks has declined year on year – from US$1.36 trillion in 2019 to US$1.33 trillion this year China’s ICBC retains its top spot as the … read more

With brand value of US$7.9 billion, BASF retains title of world’s most valuable chemicals brand and is sector’s strongest brand with AAA rating Dow & DuPont are Brand Finance Chemicals 25 2020 ranking’s fastest-falling as products moved under new brand … read more

Johnson & Johnson leads as industry’s most valuable brand in Brand Finance Pharma 25 2020 ranking , despite 11% drop in brand value to US$10.9 billion Sector’s strongest brand Roche distances Swiss rival Novartis Bayer drops 17% as brand image … read more

Woolworths crowned Australia’s most valuable brand, brand value AU$11.8 billion Telstra’s brand value drops 20%, falling to second most valuable after 4 years of dominance Optus becomes nation’s strongest brand with brand strength index (BSI) score of 86.3 out of … read more

Chairwoman, president and chief executive officer of Lockheed Martin, Marillyn Hewson ranks as world’s best brand guardian in Brand Guardianship Index 2020 LVMH’s Bernard Arnault comes second with 72.1 out of 100 score, celebrating over 30 years at helm CEO … read more

Amazon makes history as first brand in Brand Finance Global 500 ranking to exceed US$200 billion value mark and retains title of world’s most valuable brand for third consecutive year Samsung defends fifth place globally and first in Asia, boosted … read more

过去10年间，中国品牌的价值增速是全球平均水平的8倍 在过去10年中， 中国品牌的总价值在 “Brand Finance全球品牌价值500强”排行榜中的增长速度最快，比榜单整体的品牌价值增速度快近8倍 亚马逊成为“Brand Finance 2020年全球品牌价值500强”中排名第一的品牌，价值超过2000亿美元，并连续第3年蝉联全球最有价值品牌的称号 随着 eBay 品牌价值的下跌和沃尔玛重回全球前10名，我们可以看到电子商务不再是塑造成功零售品牌的唯一途径 科技品牌面临现实考验，品牌泡沫正在破灭 … read more